Jelo Zapanza

Creative and detail-oriented Graphic Designer with 11 years of experience producing high-impact visual assets across digital and print mediums. Skilled in logo creation, brand identity development, photo editing, typesetting, layout design, and website mockups — with a strong ability to apply and maintain brand guidelines consistently across all deliverables. Experienced working closely with clients to understand their goals and translate them into compelling creative solutions within the promotional products and digital marketing space.

Proficient in Adobe Photoshop, Illustrator, and InDesign, with a keen eye for aesthetics, visual composition, and design innovation. Highly organized and deadline-driven, with a proven ability to manage multiple projects simultaneously while maintaining exceptional attention to detail in a remote, client-facing environment.

Freelance Graphic & Brand Identity Designer - Remote

(2022-08)

• Design high-volume digital advertising assets for international clients, including static and animated ad creatives, social media graphics, email templates, and website banners across multiple platforms (Facebook, Instagram, TikTok).
• Create and optimize animated GIFs and motion graphics for e-commerce campaigns, ensuring visual quality while meeting strict file size and platform requirements.
• Develop brand identity systems, logos, packaging, and marketing materials for clients across various industries, maintaining brand consistency and cohesive visual identity throughout all deliverables.
• Produce editorial and print assets including promotional banners, catalogues, and branded collateral, bridging digital and physical brand touchpoints.
• Manage multiple projects simultaneously with tight deadlines, consistently delivering high-quality, conversion-focused design solutions independently.

Graphic Web Designer - Directories Philippines Corporation

(2019-12 - 2022-08)

• Designed high-performing Google Display Network (GDN) and Facebook ad creatives, including static banners and animated GIFs, optimized for engagement, file size, and platform requirements.
• Created website banners, digital marketing assets, and campaign visuals for clients and Yellow Pages Philippines, ensuring strict brand consistency and production-ready outputs.
• Developed reusable design templates and website systems using the Wix platform, streamlining production workflows and improving team efficiency.
• Collaborated with marketing teams in performance review meetings to iterate and optimize creatives based on campaign data, improving ad effectiveness and conversion rates.

Graphic Web Designer - One Hundred Services, Inc.

(2017-07 - 2019-12)

• Designed and maintained responsive client websites using WebsPlanet web builder, creating brand-aligned layouts, banners, and visual assets.
• Produced digital graphics and web content for multiple business clients, ensuring responsive design and cross-platform compatibility.
• Applied HTML and CSS knowledge to customize website templates and improve user experience across client sites.

Product Specialist (Graphic Designer) - Asia Peopleworks Inc.

(2016-03 - 2017-03)

• Designed and deployed responsive websites for small businesses using WebsPlanet platform, creating UI layouts, website banners, and branded visual assets.
• Produced graphic layouts and digital assets for Yellow Pages Philippines print and digital publications.
• Delivered production-ready designs with consistent brand compliance and on-time delivery across multiple client projects.

Junior Graphic Designer - Elektro Werk, Inc.

(2015-01 - 2016-01)

• Designed marketing and packaging materials including posters, product labels, packaging, and large-format signage for global power tool brands.
• Conducted product photography and advanced photo editing to create high-quality promotional assets for retail and digital use.
• Coordinated with regional sales teams to manage deployment of large-format signage across distributor locations, ensuring brand consistency.

Bachelor of Science - Information Technology - Interface Computer College (2010 - 2014)