Jhen Mago

Oversees end-to-end marketing operations including branding, content strategy, social media growth, customer engagement, and sales execution. Grew TikTok account to over 6,000+ followers, generating 157,000+ likes and 5,000+ shares across multiple posts.

Scaled

Shopee presence to 4,500 followers and 2,000+ units sold, including expansion to Shopee International (Singapore and Malaysia).

Founder, Self-Employed - LOVEBUZZ! - Imus, Cavite

(2021-10 - 2026-06)

• Oversees end-to-end marketing operations including branding, content strategy, social media growth, customer engagement, and sales execution.
• Grew TikTok account to over 6,000+ followers, generating 157,000+ likes and 5,000+ shares across multiple posts.
• Scaled Shopee presence to 4,500 followers and 2,000+ units sold, including expansion to Shopee International (Singapore and Malaysia).
• Developed brand identity, packaging, and content strategy driven by pop culture and trend-based marketing insights, identifying opportunities for engagement and sales growth.
• Annual Revenue Growth Rate reached 74.6% on average. Achieved 109% revenue growth in Year 2 and 46% in Year 3, consistently expanding business performance year-on-year.

Multimedia Creative, Freelance - UNIVERSAL MUSIC GROUP PHILIPPINES, INC. - Mandaluyong, Metro Manila

(2026-06 - 2026-06)

• Provided ongoing creative production support for Republic Records Philippines, producing digital and video assets for weekly marketing campaigns.
• Collaborated with the marketing team to execute campaign requirements across artist releases and promotional initiatives, ensuring alignment with brand direction and timelines.
• Designed and edited 5 social media assets using Adobe Photoshop & CapCut for XONARA under Republic Records Philippines' IG and TikTok; content generated a combined 8,700+ engagements on Instagram and 27,000+ on TikTok, with a top post reaching 4,012 likes.

Marketing Intern, Label Management - UNIVERSAL MUSIC GROUP PHILIPPINES, INC. - Mandaluyong, Metro Manila

(2026-02 - 2026-05)

• Maintained a high-output workflow for Republic Records Philippines, producing over 80 marketing deliverables across Spotify, YouTube Shorts, OOH, and social platforms through content planning & execution, copywriting, and digital asset production.
• Assisted in the execution of promotional campaigns for Republic Records Philippines artists, including Zack Tabudlo, Moira Dela Torre, XONARA, Jayda, and Justin Vasquez, gaining exposure to fan-driven music marketing, audience behavior, and digital campaign rollout processes.
• Proactively pitched creative concepts and alternative execution approaches that contributed to stronger and more visually engaging campaign outputs.
• Collaborated with the marketing team on fast-paced and time-sensitive deliverables, balancing ad hoc projects alongside ongoing responsibilities.

Styling Assistant, Freelance - MAGO PROJECTS - Makati, Metro Manila

(2025-04 - 2026-06)

• Coordinated wardrobe logistics, maintaining organized inventories of clothing, accessories, and styling assets for multiple projects.
• Featured in MEGA Magazine's July 2025 issue.

Bachelor of Science - Business Administration Major in Marketing Management Specializing in Integrated Marketing Communications - DE LA SALLE UNIVERSITY-DASMARIÑAS (2022-08 - 2026-08)