Justine Laboriante

Dedicated Communication Arts graduate with five years of leadership experience in operations and media, complemented by hands-on experience in public relations, event production, creative coordination, and strategic communications. Skilled in stakeholder engagement, content creation, project management, and cross-functional collaboration, with a strong ability to represent organizations professionally and build meaningful relationships. Recognized for adaptability, exceptional time management, and the ability to balance full-time work while completing a degree.

Eager to leverage strong communication and organizational skills to contribute to brand reputation, media relations, and impactful public relations initiatives.

Team Leader Trainee, eBay at Concentrix Alabang (2025-07 – Present)

• Awarded Top Coach of the Year of 2023 for exceptional leadership and coaching in a high-paced environment.
• Led training initiatives as a Senior Subject Matter Expert, enhancing team performance and client-facing skills.
• Managed stakeholder relationships effectively, ensuring clear communication and project alignment.

Sr. SME / Coach, Operations at Concentrix (2022-07 – 2023-01)

• Awarded Top Coach of the Year for 2023, recognizing exceptional coaching and leadership in operations.
• Served as Subject Matter Expert in Operations, providing guidance and support to enhance team performance and stakeholder communication.

Operations at VSME (2022-02 – 2022-06)

Acted as a Virtual Subject Matter Expert, facilitating knowledge transfer and project management to improve operational efficiency.

Customer Service Representative at Yamato Enterprises (2021-04 – 2021-11)

Delivered exceptional customer service by addressing inquiries and resolving issues, enhancing client satisfaction and fostering positive relationships.

Marketing Intern at Yamato Enterprises (2020-06 – 2021-03)

• Supported marketing initiatives by conducting market research to identify trends and consumer preferences.
• Assisted in content creation and editing for promotional materials, enhancing the overall quality of digital communications.

Prod and Non-Prod Intern at Gabi Na Naman Entertainment Productions (2026-03 – 2026-05)

• Assisted in live event production and logistics planning, contributing to the successful execution of various events.
• Managed social media content creation and creative coordination to enhance audience engagement and promote events.

Senior Social Media Manager at Media Works (2025-01 – 2026-06)

• Directed the social media strategy to enhance audience engagement, focusing on promoting events throughout pre-production, production, and post-production phases.
• Monitored and analyzed social media analytics daily, implementing data-driven adjustments to improve engagement metrics.
• Managed content creation and public relations efforts to ensure cohesive messaging across all digital platforms.

Social Media Intern at Media Works (2024-01 – 2025-06)

• Supported marketing initiatives by conducting market research and creating engaging content for various products.

Scriptwriter at Colegio de San Juan de Letran - Manila

• Created scripts and host spiels for university events, ensuring clarity and engagement for diverse audiences.
• Developed comprehensive program flow documents that facilitated seamless coordination with production teams, enhancing overall event execution.

Live Event Host at Colegio de San Juan de Letran - Manila

Assisted in live event production and hosted school events, enhancing public relations and communication skills through real-time reporting of current events.

Associate Vice President for Internals at Media Works (2019-01 – 2020-05)

• Coordinated internal operations and managed multiple organizational committees to enhance stakeholder engagement and streamline project execution.
• Facilitated organized communication across initiatives, improving collaboration and ensuring timely delivery of internal events.

Communication Arts Senator at Letran Student Council (2019-01 – 2020-05)

• Led initiatives to enhance student engagement by organizing events that fostered community involvement and addressed student concerns.
• Coordinated with various stakeholders to advocate for the Communication Arts student body, ensuring their voices were represented in council discussions.

Communication and Marketing Assistant Intern at Colegio de San Juan de Letran - Manila (2017-12 – 2018-02)

Marketing Letran to other schools and conceptualize events to promote the institution.

Student Assistant at Colegio de San Juan de Letran - Manila (2018-08 – 2020-05)

Assists employees and students within the institution, answer calls, routing and organizing files, and other administrative tasks, event coordination, and general office duties.

Bachelor's Degree in AB Communication Arts – Colegio de San Juan de Letran - Manila (2026)

Senior High School ABM in Accountancy, Business, Management – Colegio de San Juan de Letran - Manila (2017 – 2018)

High School – St. Paul College of Parañaque (2016)