Karen Paule

Results-driven Export Sales and International Business Development professional with over 10 years of experience in the FMCG industry, specializing in commercial strategy, distributor management, export operations, and global market expansion. Proven track record in developing high-value distributor partnerships, driving profitable export growth, leading strategic business reviews, and managing cross-functional teams to deliver seamless international operations. Experienced in managing export markets across the Middle East, North America, Asia-Pacific, and Oceania while representing organizations in international trade exhibitions and commercial negotiations.

Adept at identifying new business opportunities, executing market expansion strategies, and strengthening long-term customer relationships.

Area Customer Development Manager – Export at CDO Foodsphere, Inc. (2024-09 – Present)

Lead the company's international commercial initiatives by managing export distributors, driving business growth, and strengthening customer relationships across strategic markets.

• Manage export distributors across multiple international markets through regular business reviews and strategic account management.
• Identify and develop new business opportunities to expand the company's global footprint.
• Prepare sales forecasts and commercial plans to achieve export growth objectives.
• Collaborate with Supply Chain, Production, Logistics and Regulatory teams to ensure timely fulfilment of export orders.
• Develop export promotional programs, pricing initiatives and customer-specific commercial strategies.
• Support export product launches, artwork approvals and regulatory compliance for overseas markets.
• Represent the company in international trade exhibitions and customer business meetings.
• Monitor market trends, competitor activities and customer performance to identify growth opportunities.

Sales and Export Supervisor at Peter Paul Philippine Corporation (2017-01 – 2024-08)

Managed international sales operations, export logistics, customer relationships and ecommerce platforms while supporting business expansion in overseas markets.

• Managed export customers and distributors from enquiry through order fulfilment.
• Built strong relationships with international customers by providing commercial support and resolving operational concerns.
• Negotiated freight rates with shipping lines, freight forwarders and logistics providers to optimize transportation costs.
• Coordinated end-to-end export operations including production planning, documentation and shipment execution.
• Managed export documentation including export declarations, FDA Prior Notice, ISF filings, shipping instructions and banking documents.
• Developed competitive export pricing based on market conditions.
• Supported the company's export sales growth through proactive account management.
• Managed Amazon, Shopee and Lazada e-commerce operations.
• Led internal quality management initiatives including ISO and audit compliance.
• Worked closely with production, warehouse and logistics teams to improve export service levels.

Accountant at Peter Paul Philippine Corporation (2016-04 – 2016-12)

• Managed Accounts Receivable and collections.
• Performed bank reconciliations and payment processing.
• Prepared month-end financial reports.
• Assisted in financial analysis and accounting operations.

Senior Accountant at PMC Express Hub (Power Mac Center) (2014-04 – 2016-04)

• Conducted branch financial audits and inventory verification.
• Managed inventory reconciliation and stock adjustments.
• Prepared monthly financial reports for management.
• Supported branch compliance and operational controls.

Senior Assistant at Accenture Inc (2013-08 – 2014-04)

• Performed Accounts Receivable and Accounts Payable reconciliations.
• Prepared journal entries and month-end reports.
• Resolved accounting discrepancies across business units.

Treasury Assistant at SM Development Corporation (2012-04 – 2012-10)

• Managed daily cash and cheque transactions.
• Performed bank reconciliations.
• Prepared treasury reports and financial documentation.

Bachelor of Science in Accountancy – De La Salle Araneta University (2008 – 2012)