Karl Marcelo

Event management professional with expertise in PR, media relations, and brand activations. Experienced in planning and executing large-scale events, sponsorships, and marketing campaigns, with strengths in event strategy, partner and vendor management, logistics, budget oversight, media engagement, and performance analysis to deliver impactful and measurable results.

Project Event Supervisor at DigiPlus Interactive Corp. (Gamezone) (Present)

• Plans and executes large-scale events, sponsorship activations, marketing campaigns, and content initiatives from concept to completion.
• Develops event themes, promotional strategies, sustenance campaigns, timelines, KPIs, and TVC concepts focused on driving awareness, impressions, conversions, Net Promoter Score (NPS), and user-generated content (UGC).
• Creates event-related content and marketing materials to drive engagement, brand awareness, and audience growth.
• Manages cross-functional teams, vendors, sponsors, celebrities, influencers, and partners to ensure seamless execution.
• Oversees event logistics, production requirements, technical coordination, contracts, documentation, and administrative processes.
• Handles event budgets, expense monitoring, procurement, payment processing, and financial reporting.
• Ensures successful event delivery, media exposure, KPI achievement, and compliance with company policies and agreements.
• Prepares post-event reports, performance analysis, and recommendations for future projects.

Integrated Marketing Specialist (Team Leader) at Casino Plus (2024-10 – 2025-11)

• Drive PR and Media initiatives, including press conferences, article seeding, and media placements to strengthen brand visibility across online and digital platforms.
• Lead TV placements and sponsorships, ensuring alignment with brand messaging and maximizing exposure.
• Manage media buying across websites, optimizing digital presence, audience targeting, and cost efficiency. (ABS-CBN, GMA, TV5, Business World)
• Plan and execute events (online and offline) that seamlessly integrate with marketing campaigns to boost engagement and audience reach.
• Manage Out-of-Home (OOH) campaigns such as billboards and transit ads to expand visibility and reinforce brand presence.
• Handle procurement of marketing materials, ensuring quality, cost efficiency, and timely delivery.
• Collaborate with influencers (KOLs) to enhance credibility, engage audiences, and deliver impactful campaigns. Ensure compliance with ASC requirements for campaigns and promotional materials.
• Apply strong expertise in multi-channel marketing and project management to deliver effective, results-driven campaigns.

Online Events Supervisor at Chika Live (Daystream Digital Corp.) (2023-11 – 2024-07)

• Lead daily livestream operations in coordination with the Live Event Department and collaborate with agency partners and talent hosts.
• Conduct performance evaluations and provide continuous feedback to improve event execution and host performance.
• Plan and execute engaging in-app events, including high-profile programs and weekly talent showcases.
• Monitor and analyze event performance, preparing detailed reports to guide future strategies.
• Develop and manage a content calendar for social media platforms (Instagram, Facebook, and Chika Live App).
• Track and evaluate social media metrics, adjusting strategies to drive higher engagement and reach.
• Manage, source, and negotiate with influencers to maximize brand visibility and ensure cost-effective partnerships.
• Ensure the effectiveness of campaigns on the Chika Live App through strategic planning and data-driven optimization.

KOL Specialist at Ipason Philippines (2023-05 – 2023-10)

• Identify, source, and recruit Key Opinion Leaders (KOLs) who align with the brand's values and target audience.
• Build and maintain strong relationships with influencers, negotiating contracts to secure mutually beneficial partnerships.
• Collaborate with KOLs on content creation that engages followers and drives brand awareness.
• Monitor and analyze campaign performance, using data insights to refine strategies and achieve goals.
• Ensure all influencer partnerships comply with brand guidelines and legal standards.
• Stay updated on industry trends and competitor activities to maintain a competitive edge.
• Integrate KOL strategies across teams to deliver cohesive and impactful marketing campaigns.

KOL Specialist at HEBE Beauty (2022-07 – 2023-01)

• Collaborate with top influencers aligned with the brand's values and target audience.
• Build and maintain strong relationships with influencers, negotiating contracts to ensure mutually beneficial partnerships.
• Co-create engaging content with influencers to boost brand awareness and reach.
• Monitor and analyze campaign performance, using data to refine strategies and achieve goals.
• Ensure compliance with brand guidelines and company policies in all influencer activities.
• Stay updated on industry trends and competitor strategies to maintain relevance and competitiveness.
• Integrate influencer strategies across teams to deliver cohesive and effective results.

BSBA in Major in Marketing Management – Adamson University (2019 – 2023)

Accounting and Business Management (ABM) – Sister's of Mary Immaculate School. (Senior High School) (2017 – 2019)