Karlo Lazaro

Data-driven Social Media Manager, Content Creator, & Digital Marketing Specialist skilled in end-to-end organic strategy, content creation, social media management, and community building. Proven track record of launching social channels from scratch and leading collaborative teams to drive growth—generating 200K+ organic views, 260+ qualified direct leads, and 28,000+ cross-platform engagement in just 3 months. Combines an eye for detail with strong consistency to deliver intentional, cohesive content aligned with marketing objectives.

Social Media Manager at Meliora Crafts (E-Commerce) (2025-10 – 2026-02)

• Led end-to-end social media strategy from scratch across Facebook, Instagram, and TikTok, producing over 180+ high-quality content assets (graphics, videos, and copy) aligned with the brand voice and marketing objectives of the enterprise.
• Drove 200,000+ total views, 28,000+ cross-platform engagements, and 1,000+ organic Facebook followers within 3 months through consistent, purposeful story-telling, and trend analysis that generated brand awareness and community engagement.
• Generated 260+ qualified direct leads through order form by executing targeted content campaigns and managing active community engagement across social channels.

Public Relation Officer / Creatives Committee at Cavite State University - Imus Campus’ Young Office Professional Advocates (2023 – 2025)

• Spearheaded digital publication materials and PR campaigns to enhance organization visibility and drive student participation and engagement across campus channels.
• Managed internal and external communications, authoring public announcements and establishing cohesive messaging to strengthen stakeholder relationships.

Legal Office Intern at Municipal Trial Court in Cities – Branch 2, Bacoor (2023 – 2024)

• Managed high-volume client inquiries, document requests, and legal records, improving court administrative workflow and response speed.
• Drafted initial court documentation and decision drafts, maintaining strict confidentiality and precision under daily operational pressure.

Office Administration Intern at Office of the Campus Administrator – Cavite State University - Imus Campus (2023 – 2024)

• Streamlined daily front-desk and administrative operations, serving as primary point-of-contact for telephone inquiries and campus visitor support.
• Accelerated document processing efficiency, organizing filing systems to support seamless administrative operations.

Bachelor of Science in Office Administration – Cavite State University Imus – Campus