Kathleen Abesamis

Art direction–oriented Senior Digital Designer with 5+ years of experience leading visual campaigns, building brand systems, and mentoring creative teams. Skilled in translating business objectives into cohesive, high-impact visual strategies across digital platforms. Strong background in branding, activation campaigns, and cross-functional collaboration.

Senior Digital Designer at Hashtag Interactive (2021-01 – Present)

• Lead visual direction for digital campaigns across multiple brands
• Translate marketing strategy into cohesive creative executions
• Mentor and provide creative oversight to junior designers
• Maintain brand consistency across social media, paid ads, and digital platforms
• Collaborate with marketing, strategy, and content teams to drive engagement

Illustrator & Voice Over Artist at Creative Freelancer (2020-01 – Present)

• Develop character design, concept art, and storyboards for commercial use
• Create brand visuals for independent businesses
• Deliver professional voice recordings for marketing and informational media
• Manage client communication and creative execution end-to-end

Graphic Designer & Branding Coordinator at The Reading Station of Teacher Ging (2018-01 – 2019-12)

• Developed cohesive branding systems across franchise branches
• Executed marketing strategies to strengthen brand visibility

BA in Communications – Miriam College