Marketing Manager - VSee Lab, Inc. - San Jose, CA, US
(2025-07)
- Assist the Marketing Director in strategizing B2B campaign initiatives
- Conceptualize and execute content for LinkedIn, Facebook, and X
- Design marketing materials for social media promotions, events such as webinars, and 1-pagers for sales materials
- Achieve team KPIs and monitor performance metrics for social media
- Write blog and PR articles that target the stock market
- Create sales-driven campaigns and assist in monitoring email marketing performance
- Set the creative direction for every campaign, including internal initiatives
- Strategize and execute SEO and AEO initiatives to boost search traffic and rankings
- Create landing pages for event promotions
- Manage 3rd-party coordination for specific campaigns
- Collaborate with internal stakeholders to achieve results for campaigns
- Increase the volume of content and traffic on social media pages by 50%
- Initiate short-form video content
- Improve visual direction and branding
- Initiate SEO and website optimization efforts
Marketing Manager - GanV Business Support Services Corp. | Julie's Bakeshop - Pasig City, PH
(2025-02 - 2025-07)
- Oversee the digital and creatives team
- Lead, manage, and mentor a team of local store marketers
- Review and approve all publishing materials
- Conceptualize and execute local store marketing campaigns
- Achieve team KPIs and monitor performance metrics
- Set the creative direction for every campaign, including internal initiatives
- Manage 3rd-party coordination for specific campaigns
- Collaborate with internal stakeholders to achieve results for the campaign
- Prepare and report on the sales contribution of monthly marketing initiatives
- Lead the overall direction for the below-the-line campaign, "Sama-Saya Caravan" in Manila and Davao, generating a total of 8K foot traffic across both venues
- Conceptualize seasonal and regional local store marketing campaigns, contributing to a 2-5% incremental growth in monthly sales
- Build a systemized workflow for the regional local store marketing team to increase performance and productivity by 20%
Digital & Creative Marketing Manager - GanV Business Support Services Corp. | Julie's Bakeshop - Pasig City, PH
(2021-01 - 2025-02)
- Lead, manage, and mentor a team of digital and creative marketers
- Review and approve all publishing materials
- Conceptualize and execute digital and creative content and campaigns
- Achieve team KPIs and monitor performance metrics
- Set the creative direction for every campaign, including internal initiatives
- Manage 3rd-party coordination for specific campaigns
- Coordinate with internal stakeholders to achieve results for the campaign
- Prepare and report digital performance metrics and creatives' productivity
- Increase Facebook page followers from 40,000 to 220,000 organically
- Curate the Instagram feed to build a strong visual identity
- Build the brand book and social media playbook for Julie's
- Conceptualize and manage the website revamp
- Sustain virality of the "Fresh at 40" campaign with 7M+ video views across platforms
- Lead the new packaging design for Julie's packed products
- Build an exclusive online community called "Julie's SUPER PANS"
- Conceptualize and launch "PanBansang Merienda," a KOL-driven campaign generating over 100,000 engagements on Facebook
- Conceptualize and launch "Breadcaster Search," a UGC-driven campaign generating over 7.3M reach and ₱2.2M in media value
- Conceptualize the first celebrity endorser campaign with "Basta Julie's, Fresh 'Yan!"
Content Strategist - The Loop Digital, Inc. - Pasig City, PH
(2020-01 - 2020-06)
- Conceptualize and pitch content marketing campaigns to clients
- Create monthly social media content calendars for clients' approval
- Produce mood/storyboards for campaign strategy pitches
- Collaborate with digital strategists to ensure content performance
- Lead the tone of content for copywriters and community managers
- Lead the visual direction for graphic designers
- Audit and report content marketing performance on a monthly basis
- Win 5 client pitches
- Acquire 2 new clients
- Secure instant client approval with zero revisions on social media curation for 3 months
- Generate 150,000+ organic reach and increase engagement rates by 50% for one client in a single month
- Enable 700K+ CTR for an ad and increase quality social media leads by over 30%
- Improve content direction and engagement for all clients within the first 2 months
Associate Creative Director & Consultant - Captivate Shopper Marketing, Inc. - Quezon City, PH
(2019-02 - 2021-01)
- Manage the timelines and deliverables of a team of graphic and 3D designers
- Ideate and present below-the-line marketing campaigns to clients
- Lead the creative direction for BTL projects
- Report directly to the Marketing and Sales Manager for all deliverables
- Execute copywriting for various project needs
Scriptwriter (Creative Writer for Events) - Wildfire, Inc. - Mandaluyong City, PH
(2018-11 - 2019-02)
- Conceptualize corporate events for brands
- Coordinate timelines and deliverables with graphic and 3D designers
- Ideate and present event programs to clients
- Assist the creative direction for event projects
- Report directly to the Creative Director for all deliverables
- Execute copywriting and scriptwriting
- Win a client pitch in less than a month
- Acquire 2 new clients
Assistant Fashion Designer - Recens, Inc. - San Juan City, PH
(2015-07 - 2016-06)
- Manage social media accounts
- Curate the lookbook for the brand
- Facilitate product photoshoots
- Assist the Fashion Designer and General Manager for fashion design ideas
- Report directly to the Fashion Designer for all deliverables
- Execute copywriting
- Provide graphic design
