Kimberly Tan

Results-driven SEO Specialist with over 4 years of experience developing and executing data-driven SEO and digital marketing strategies that improve search visibility, website performance, and lead generation. Proven ability to identify growth opportunities, solve technical SEO challenges, and collaborate with cross-functional teams to deliver measurable business outcomes for digital marketing agencies' clients, healthcare business, and local service businesses.

Marketing Assistant at Local Jungle (2023-03 – 2025-09)

• Conducted pre- and post-launch website audits to assess SEO readiness, identify implementation issues, and support cleaner site launches.
• Configured and validated tracking across Google Tag Manager, Google Analytics, Google Search Console, and Google Ads conversion goals.
• Prepared weekly Google Ads performance reports and translated campaign data into clear internal and client-facing updates.

SEO Executive at Liveswitch & Bright Dental Marketing (2026-01 – 2026-07)

• Executed technical, on-page, and off-page SEO strategies across multiple agency client accounts, including healthcare, local-service businesses and e-commerce.
• Performed technical audits covering crawlability, indexation, site structure, metadata, internal linking, and page-level optimization opportunities.
• Conducted keyword research, competitor analysis, search-intent mapping, and content optimization to strengthen organic visibility.
• Delivered SEO reports, strategic recommendations, technical consultations, and SEO-focused sales presentations to clients and stakeholders.

SEO Specialist at NKP Medical Marketing (2023-10 – 2024-11)

• Conducted comprehensive technical SEO audits for healthcare and medical websites, identifying issues affecting crawling, indexing, and organic visibility.
• Optimized XML sitemaps, robots.txt, canonical tags, meta robots directives, metadata, and internal linking structures.
• Performed content audits, keyword research, and competitor research to identify optimization opportunities and guide on page improvements.
• Supported website redesigns and CMS migrations with SEO safeguards and produced monthly performance reports with actionable recommendations

Bachelor of Arts in Psychology – De La Salle Araneta University (2017)