Lee Cepeda

Digital marketing and strategy professional with over 14 years of comprehensive experience spanning global advertising agencies, media production, and entrepreneurial ventures. Progressed from hands-on copywriting and account management to directing overarching omni-channel strategies, B2B/B2C paid media campaigns, and large-scale experiential events. Combines strong roots in creative storytelling with operational leadership, demonstrating a proven ability to lead cross-functional teams, manage complex brand portfolios, and build sustainable, revenue-generating business units.

Head of Social at The GIGIL Advertising Group (GIGIL Manila, GIGIL NY, Katok) (2023-08 – 2024-06)

• Enhanced and implemented the existing business plan to facilitate the internal social team's transition into an autonomous, revenue-generating business unit (Katok, GIGIL's social media agency).
• Directed Katok's social media strategy and supported some of GIGIL's creative teams in social media content development.
• Oversaw agency-wide social channels for GIGIL, driving cross-platform initiatives centered on executive thought leadership, talent acquisition, and brand reputation while advising creative teams on integrated marketing campaign execution of social components.
• Enhanced internal content approval processes by establishing scheduling frameworks for evergreen content, workload systems for ad hoc requests, SLA guardrails for non-internal jobs, and a dedicated crisis monitoring and management system.

Senior Content Strategist - Digital at A3 Group (Atmos Digital Studios, Aika Events & Productions, Axcess PR) (2021-02 – 2021-08)

• Directed Atmos Digital Studios' brand development and brand book creation integrated with a comprehensive social media playbook encompassing social branding, content creation, community engagement, and strict crisis management guidelines. Designed its online presence, leading to a 300% increase in lead generation within two months.
• Led the complete rebranding project for Axele Events to Aika Events & Productions, which improved its online presence and increased its social engagement rate to 3%.
• Developed TikTok account growth campaigns for Xiaomi Philippines, increasing their following from around 17,000 followers to approximately 60,000.

Social Manager - Engagement Specialist at MRM//McCann (2018-01 – 2019-01)

• Designed a Facebook Groups strategy that the agency used as part of their new retainer service offerings for existing clients looking to conduct audience research and build brand loyalty.
• Handled 73.33% of all MRM//McCann clients' social media engagement service requirements.

Social Media Associate at Di9it || DM9JaymeSyfu (now Dentsu DigitX) (2015-10 – 2016-03)

• Maintained brand voice and wrote engaging content for the official Twitter account of the fictional TV character Lola Nidora, resulting in more focused conversations on the platform.
• Wrote and engaged as Lola Nidora on Twitter for the #DreamKo campaign, contributing to BPI Loans and the agency's win at The Boomerang Awards 2016.

Junior Strategic Planner at GeiserMaclang Marketing Communications, Inc. (2014-11 – 2015-06)

• Improved the marketing plan for Sosro Fruit Tea in the Philippines by bridging their digital and on-ground promotional activities for brand awareness.
• Assisted the planning team members in research and work sessions with business units.

Founder, CEO at Page Four Productions (2016-01 – 2020-03)

• Conceptualized and supplied arts and music activations for Eventsquad and Federal Land Inc. that landed Page Four 2 of the 3 main events at the Met LIVE! Mall Launch in 2019
• Launched Ang Bandang Shirley's latest album, "Favorite", in Blue Bay Walk. With 12,000 attendees, it was the most-attended event ever held on the property.
• Created, developed, and mounted their most attended event series, Focus: Bughaw Open Mic Night Series, in Blue Bay Walk. It attracted at least 7,000 attendees at each event.
• Administered centralized team workflows and design assets for a 13-member team, ensuring strict brand governance, platform access management, and asset compliance.
• Grew the initial team from 5 to a cohesive and high-performing group of 13 dedicated volunteer members.

Co-founder, Chief Officer - Operations and Marketing at Selley (2020-06 – 2020-12)

• Led the core team in business ideation, initially as a consultant, from its conception to beta release.
• Provided and co-developed the frameworks, structure, processes, and strategies for the business's initial direction.

Social Media Marketing Service Provider at Wonder Pet Life - Wonder Delights (2025-09 – 2026-02)

• Led a team of social media professionals in managing, engaging with, and creating content for the client's owned pages.
• Crafted the creative campaign idea and provided the creative and strategic directions for Wonder Delights' social launch campaign.
• Developed their social ads strategy for reach and driving traffic to their online shops (TikTok, Shopee, Lazada).

Freelance Senior Social Strategist at Oliver APAC (Disney+ APAC Pitch) (2025-06 – 2025-06)

• Engineered the overarching social media strategy for OLIVER APAC's regional pitch to Disney+ (targeting MY, VN, and SG), designed to revitalize page engagement and drive new streaming subscriptions using a bespoke social strategy framework I created.
• Directed the creative teams through agile strategy sprints and one-on-one consultations, ensuring strict strategic alignment under a tight 3-week deadline.
• Guided the successful fleshing out of localized social campaigns for major IPs, including Zootopia 2, Made in Korea, and an inclusive regional holidays movement.

Producer, Consultant at Finding Filipino Food (2022-01 – 2024-12)

• Co-created the concept and brand book for the Finding Filipino Food web show.
• Provided advice on the show's content and social media marketing direction.

Paid Social Service Provider at AIPH Marketing Services (Doraemon Philippines) (2021-10 – 2022-06)

• Created and implemented media plans and strategies for B2B lead generation campaigns.
• Optimized Page Like/Follow and Lead Generation ads.

Freelance Social Media Strategist at Blue Bay Walk/Met LIVE!/Grand Central Park (2021-03 – 2022-02)

• Developed a social media playbook to enhance and unify the properties' social media efforts.
• Created monthly mini-digital plans utilizing social accounts, newsletters, and Viber groups.
• Developed a hybridized monthly calendar for organic and paid social content.
• Created a media plan and strategy and optimized Page Like/Follow, Engagement, and Lead Generation ads.

Producer, Social Media Strategist at Meet Me Outside (Blued PH) (2020-11 – 2020-12)

• Created and executed the show's social media strategy.
• Managed social media for Blued PH's Facebook, Instagram, and Twitter.
• Secured music for the show by collaborating with OPM artists.

Bachelor of Arts in Art Studies – The University of the Philippines - Diliman (2008 – 2011)

Bachelor of Science in Computer Science – The University of the Philippines - Diliman (2007 – 2008)