Leonard Vicencio
Social Media Manager | Marketing Strategist | Digital Marketing & Website Designer Specialist
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About
Social Media Manager and Digital Marketing Specialist with experience in content strategy, social media management, campaign planning, creative production, website creation, CRM workflows, and marketing automation. Combines psychology-informed communication with practical execution across Instagram, Facebook, TikTok, LinkedIn, websites, email, and lead-capture funnels to help brands improve visibility, engagement, and lead readiness.
Experience
Website Creator & Automation Specialist at Tuff Digital Marketing Agency (2025-12 – 2026-06)
- Designed and launched SEO-conscious, conversion-focused websites using WordPress, Wix, and Webflow, with clearer service pages, lead-capture forms, and customer journey flow.
- Built marketing automation workflows connecting forms, CRM tools, email platforms, and lead pipelines through Zapier and Make.
- Reduced manual lead follow-up time by an estimated 70% by integrating landing-page funnels with automated email sequences and CRM handoffs.
Social Media Manager & Marketing Strategist at Top Shelf Logic Digital Marketing Agency (2025-07 – 2026-01)
- Built client onboarding systems including brand audits, 30-day marketing roadmaps, content pillars, content calendars, Reel scripts, and channel strategies.
- Managed content workflows for Instagram, Facebook, and LinkedIn, using education-first messaging to strengthen brand consistency, audience trust, and platform relevance.
- Created platform-ready captions, branded social media assets, automated email campaign structures, and performance reports supporting engagement and lead-generation campaigns.
Freelance Multimedia Artist | Graphic Design, Photography & Video Editing at Freelance (2021-03 – 2025-12)
- Produced social graphics, carousels, short-form video edits, photography assets, thumbnails, and branded visual materials for personal and client-facing projects.
- Managed creative workflows from concept development to final delivery across Canva Pro, Adobe Creative Suite, and CapCut for multi-platform content needs.
Customer Service Advocate at Centene Corporation (WellCare Healthcare) (2024-02 – 2024-07)
- Resolved medication copay, pharmacy coverage, PDP formulary, tier, and benefits inquiries using clear, empathetic, and compliance-aware communication.
- Strengthened transferable community-management skills including active listening, issue documentation, de-escalation, first-contact support, and trust-building conversations.
Administrative Support (SPES) at Municipality of Tanay, Rizal (2022-04 – 2022-11)
- Maintained records, organized documents, tracked administrative tasks, and assisted public inquiries while protecting accuracy, confidentiality, and service quality.
Education
Bachelor of Science in Psychology – Polytechnic University of the Philippines (2021 – 2025)
High School Diploma in Humanities and Social Sciences (HUMSS) Strand – Tomas Claudio Colleges (TCC) (2019 – 2021)
