Louise Balao

Keen on visual storytelling, translating concepts and ideas into brand visuals, campaigns, identities and experiences that connect.

Marketing Support & Server/Cashier - WM Gourmet Enterprises Co., Gypsy Baguio by Chef Waya - Quezon Hill, Baguio City

(2026-03)

• Captured photo and video content during live events to support brand storytelling across social platforms.
• Produced ready-to-use assets for print and digital platforms, maintaining visual identity.
• Designed social media graphics for posts and seasonal campaigns, involving concept development, layout design, and copywriting.
• Designed traditional advertising materials such as tarpaulins and table standee displays, providing original photography.
• Applied frontline customer service experience to understand guest preference and behavior to apply to creative decisions for marketing assets.

Multimedia Content Producer, Freelance - Independent Clients - Remote

(2024)

• Developed graphic assets for personal branding, gifts, small businesses and events.
• Created custom vector illustrations, stickers, and posters based on client briefs, using Procreate, Figma, Adobe Illustrator, Photoshop.
• Produced video content in forms of short-form videos, and user-generated content (UGC).
• Collaborated directly with clients to refine concepts through feedback and revision cycles.

Production Assistant & Post-Producer, Intern - Greenroom Digital Studios - Makati City, Manila

(2025-01 - 2025-02)

• Translated client meetings into directives, ensuring alignment with client expectation and project requirements. Whilst tracking progress thereon after.
• Identified editing issues and areas for improvement with clear, actionable insights.
• Produced stillomatic edits, shot-lists and production schedules, enabling effective production shoots.
• Created and designed branding assets for print and digital materials using Photoshop, Illustrator, Premiere Pro and Canva, producing business cards, social media graphics and videos, and skeletal animation.
• Managed on-set logistics, assisting the production team.
• Developed pitch presentations and content calendars for social media campaigns.

Multimedia Artist, Intern - Verafede Inc. - Pasig, Manila

(2024-10 - 2024-11)

• Created and designed graphic assets such as mock-ups, logos, invitations, and pitch deck for client presentations, event activations and media blogs.
• Designed social media publication graphics using Canva and Lightroom.
• Collaborated with other departments to create pitch presentations for clients.

Bachelor of Communication Arts - Communication Arts - De La Salle University, Manila (2021 - 2025)