Amazon Graphic Designer at My Amazon Guy (2024-05 – Present)
Spearheaded the design and optimization of high-impact Amazon product listing assets, including A+ Content, Storefronts, infographics, and lifestyle imagery, for a portfolio of e-commerce clients.
- Executed rapid design iterations based on A/B testing results and performance data, directly contributing to increased click-through rates (CTR) and conversion metrics for client listings.
- Managed the creative workflow for multiple simultaneous e-commerce campaigns, ensuring all visual content adhered to platform guidelines and client brand standards.
- Leveraged proficiency in Adobe Creative Suite to produce high-quality, conversion-focused visual content optimized specifically for the mobile shopping experience.
- Standardized design templates and asset libraries to streamline content production for diverse e-commerce brands, reducing turnaround time while maintaining consistent brand identity across all client projects.
Digital Designer at American Textile Company (2023-06 – 2024-03)
Played a pivotal role in shaping and maintaining the company's brand identity and visual presence across all digital and print platforms during a period of market expansion.
- Managed the entire design process from concept ideation to final execution for posters, promotional materials, shirts, and packaging.
- Enhanced user experience and visual appeal by maintaining and updating the company website (CMS).
- Generated innovative design solutions that successfully drove target audience engagement and achieved marketing objectives.
UI/UX Designer at TAS Tradesoft (2021-03 – 2023-06)
Provided critical assistance for UI/UX Design, contributing to the creation of intuitive and visually appealing user interfaces for client applications.
- Applied user-centered design principles and conducted iterative prototyping using Figma and Adobe XD to develop an intuitive web interface for Grapl, enhancing usability and aligning with accessibility standards.
- Created explainer videos and infographics by collaborating with cross-functional teams, utilizing Adobe After Effects and Illustrator to translate complex product features into easily understandable visuals that supported higher user adoption.
E-Learning Design Specialist at ETON College (2020-05 – 2020-12)
- Designed slides and themes for presentations, ensuring that each visual element supported the educational content and enhanced engagement for both instructors and students.
- Utilized animation techniques to bring instructor lessons to life, making complex concepts clear and focused for students and thereby improving comprehension and retention rates.
Graphic Web Designer at ITAS Global Solutions (2020-03 – 2020-05)
- Produced compelling branding visuals for a YouTube personality, utilizing Adobe Photoshop and Illustrator to increase online audience engagement and brand cohesion.
- Provided comprehensive proposal layout and design services for an Online Gambling Offshore company, creating compelling and professional visuals that effectively communicated their offerings and successfully attracted potential clients.
- Designed intuitive and modern web layouts for multiple online shopping platforms, optimizing the overall user experience and consistently driving sales through visually appealing design solutions.
Senior Graphic Designer at AMMEX Corporation (2017-01 – 2020-03)
- Successfully managed and executed a rebranding project for a new glove box, developing a modern and impactful design to maintain market competitiveness.
- Managed and tracked all marketing team projects, establishing efficient workflows and ensuring organized completion of complex initiatives.
- Created an animated infographic ("Guide to Disposable Gloves") that significantly enhanced user understanding and engagement.
- Directed the visual development of seasonal campaign assets, ensuring cohesive branding across print and digital platforms for industry trade shows and distributor presentations.
Creative Designer at Trueventus (2016-04 – 2016-08)
- Created innovative brochure templates tailored for unique events, effectively showcasing event highlights and attracting attendees.
- Provided creative output for a diverse range of materials including posters, flyers, and website designs, consistently delivering visually compelling content that resonated with target audiences.
- Designed and launched the website for Trueventus Philippines in 2017, incorporating modern design elements and user-friendly navigation to enhance the online presence and user experience.
Graphic Designer at Velocity Made Good (2014-05 – 2015-12)
- Delivered a visually engaging introductory animation for the SAIMX Event, utilizing Adobe After Effects and motion graphics techniques to enhance the event's atmosphere.
- Designed and executed a banner ad campaign for The Hyatt Hotel Australia, effectively promoting the hotel's offerings and attracting potential guests.
- Illustrated a visually stunning poster for FruChocs, capturing the essence of the brand and leaving a lasting impression on viewers.
- Conceived and delivered a multi-channel social media graphics package for a regional product launch, aligning visual storytelling with the brand's messaging and driving substantial engagement across key platforms.
Creative Artist at Lateworm Production (2013-05 – 2013-12)
- Directed the foundational visual structure for an animation project commissioned by ABS-CBN, meticulously developing storyboards that ensured narrative flow and guided the production team.
- Executed a dynamic animation sequence for the "Eskwelahan ni Ryan BANG 2013" show opener, maximizing its excitement factor and establishing immediate, high-level viewer engagement.
- Engineered the core visual asset for "Eskwelahan ni Ryan BANG 2013" by designing its distinctive logo, achieving a powerful and unifying visual presence for the brand across all media.
- Established the complete brand identity for Late Worm Production, most notably through the creation of a compelling corporate logo that accurately reflected the company's strategic vision and market positioning.
Digital Ad Designer at Affinity X (2012-03 – 2013-03)
Pivoted into the Digital Designer role to support high-volume US clients, rapidly leveraging advanced training (specifically Lynda courses) to achieve top-tier proficiency in digital marketing and graphic design best practices.
- Collaborated cross-functionally with a dedicated interactive team to design and produce multiple versions of Flash banner advertisements, ensuring universal quality and platform consistency across various user devices and publishing platforms.
- Developed high-engagement banner ads by implementing Flash ActionScript, successfully integrating interactive elements that significantly increased user interaction rates and maximized the effectiveness of ad content.
