Luisa Cai

Identified a pricing inconsistency in live-sales transaction data: Brought it to leadership attention and helped implement new pricing controls and team processes that resolved the issue and protected margins.

Pricing optimization initiative: Advised on recalibrating e-commerce prices to offset rising platform fees, helping maintain profitability.

TikTok strategy contribution: Helped shape creative direction and content planning, supporting follower growth to 42.4k in 2025 and contributing to content that generated 315.1k views.

Marketing, Procurement & Operations Advisor - SME VENTURES - Manila

(2025-04)

• Identified a pricing inconsistency in live-sales transaction data: Brought it to leadership attention and helped implement new pricing controls and team processes that resolved the issue and protected margins.
• Pricing optimization initiative: Advised on recalibrating e-commerce prices to offset rising platform fees, helping maintain profitability.
• TikTok strategy contribution: Helped shape creative direction and content planning, supporting follower growth to 42.4k in 2025 and contributing to content that generated 315.1k views.
• Strategic input to business owner: Provided regular guidance to the business owner on strategic planning and operational improvements.

Marketing & Operations Coordinator - SME VENTURES - Manila

(2019-01 - 2025-03)

• Created and Managed TikTok Account: Owned TikTok from launch to maturity and grew revenue 52% YoY in Year 1, accelerated to 326% YoY in Year 2 via live-selling and strategic initiatives, then sustained 21% annual growth in Year 3.
• Revitalized E-Commerce Accounts: Turned around two underperforming accounts, achieving sales increases of 560.86% and 1,603.71% in September 2022, while boosting Shopee sales by 103.60%.
• Enhanced Facebook Page Performance: Achieved a 255% increase in reach, a 63.6% rise in visits, and a 104% growth in likes in 2022 through strategic content and engagement initiatives.
• Increased GMV: Utilized organic campaigns and TikTok Ads to increase the brand's gross merchant value by 53.05% in March 2025.

Marketing Internships - Primer Group, Aboitiz Construction, Valens Research, Splore Fitness, Poblacion.PH

(2021-01 - 2024-12)

• Social Media Strategy: Designed monthly content calendars that drove 221.9% increase in Facebook reach and 125.1% increase in Instagram engagement (Poblacion)
• Influencer & KOL Management: Built and managed database of 10+ influencers across tiers; coordinated outreach and content seeding to amplify campaign impact
• Executive Communications: Drafted 40+ reports, competitive analyses, and branded decks supporting corporate messaging and decision-making
• Organic Advertising: Executed targeted Facebook ads achieving 11.97x increase in post impressions for top-performing campaigns
• Brand Partnerships: Reported directly to CEO at Splore Fitness; led brand partnership efforts and improved customer purchase journey

Master of Science - Entrepreneurship and Global Marketing (MScEGM) - Hong Kong Baptist University

Bachelor of Science - Marketing Management - De La Salle University