M T

Commercially minded digital growth leader with 10+ years of experience shaping go-to-market strategy, scaling online businesses, and translating market insight into measurable commercial outcomes. Combines entrepreneurial operating experience with strategic advisory capability across e-commerce, digital performance, customer acquisition, online gaming, and high-stakes campaign environments. Recognized for connecting brand positioning, data-informed execution, partnership development, and customer lifecycle strategy into cohesive growth systems.

Co-Owner & Customer Relations Director - Metrodeal.com

Philippine e-commerce and daily-deals platform

• Contributed to the development and expansion of a major local online deals platform, helping strengthen its customer proposition and commercial traction.
• Supported customer relationship strategy and partner-facing execution, aligning deal design, merchant value, and consumer demand.
• Helped build a customer-centric operating approach in a fast-moving digital commerce environment.

E-Commerce & Digital Business Consultant - Independent Advisory

Growth strategy for group-buying, online retail, and digital-first ventures

• Advised business owners on growth architecture spanning acquisition funnels, conversion optimization, retention, and digital channel strategy.
• Identified commercial opportunities and translated them into practical sales, marketing, and customer experience initiatives.
• Applied performance insights to improve traffic quality, conversion pathways, and long-term customer value.

Special Projects Partner - Entrepreneurial & BPO Ventures

Strategic initiatives, business development, and new-market execution

• Partnered with business owners on online project launches, product innovation, strategic alliances, and business development initiatives.
• Connected commercial objectives with execution plans, cross-functional coordination, and market-facing communications.

Digital Marketing Director - Online Gaming Industry

Marketing leadership across 30+ local and international websites

• Directed digital marketing initiatives across a multi-brand portfolio, strengthening online visibility, audience acquisition, and engagement.
• Oversaw integrated SEO, paid media, and social media programs, aligning channel performance with brand and commercial objectives.

Digital Campaign Strategist - National & Local Political Campaigns

Digital communications and voter engagement

• Designed online campaign strategies for Filipino political candidates, integrating social media, digital advertising, content development, and audience engagement.
• Translated campaign priorities into targeted digital messaging and coordinated online visibility initiatives.

Bachelor of Science - Civil Engineering — completed third-year undergraduate studies - Mapúa Institute of Technology

Elementary and secondary education - Pasig Catholic College