Maricris Moises

Creative Executive Assistant with 10+ years of experience creating and curating conversion-focused visuals for businesses in various niche like, eCommerce, retail, service, online learning, pets, offshoring, rentals and a lot more. Combines strong background in strategic design, customer insights, and marketing expertise to create creatives and marketing materials that strengthen brands and support business growth.

Senior Graphic Designer & Digital Marketing Specialist (Project Based) at RENAG Energy World (2025-01 – Present)

• Designed conversion-focused creatives using Adobe Creative Suite (Photoshop, Illustrator, InDesign & Premiere), Canva, and AI-assisted design tools, efficiently maximizing engagement and online conversions.
• Tracked creative performance through Meta Business Suite, Ads Manager, Meta Pixel, and Google Ads, leveraging CTR, hook rate, and conversion insights to continuously optimize creative assets.
• Optimized WordPress and Elementor websites to improve usability, visual consistency, and the overall customer journey.
• Collaborated with cross-functional teams using project management tools to streamline creative workflows and deliver them on schedule.

Executive Coordinator – Marketing & Creative at Career Executive Service Board (2021-01 – 2025-01)

• Established brand guidelines and managed end-to-end creative projects, ensuring consistent visual identity and high-quality deliverables across all touchpoints.
• Developed end-to-end visual concepts for corporate events, leading the design of stage backdrops, event branding, marketing collateral, presentations, and on-site graphics to deliver cohesive brand experiences.
• Owned the creative direction of major corporate events, developing key visuals, designing integrated marketing collateral systems, and managing outsourced designers to deliver cohesive, on-brand experiences from concept to execution.
• Streamlined project coordination and approval workflows to keep multiple creative initiatives on schedule.

Lead Graphic & Multimedia Designer at Techno Global Team (2019-01 – 2021-01)

• Led the design and execution of branding, websites, social media, and digital marketing assets to strengthen brand visibility.
• Designed strategic marketing assets for both B2B and B2C audiences, adapting creative approaches to different customer journeys and business objectives.
• Analysed competitor creatives, product positioning, and market trends to develop conversion-focused creative visuals.
• Mentored freelance designers and established creative standards to ensure cohesive, high-quality deliverables.

Freelance Graphic Designer & Digital Marketing Strategist at Self-Employed (2017-01 – Present)

• Designed Amazon product listings, product infographics, and eCommerce creatives for brands in home improvement, furniture, jewellery, retail and consumer goods.
• Conducted competitor & product research to develop conversion-focused creative concepts and compelling product storytelling.
• Collaborated directly with business owners to translate marketing objectives into high-performing visual solutions.

Creative Designer at Micab (2018-01 – 2019-01)

Graphic Designer at Integra Institute (2017-01 – 2018-01)

3D Artist Intern at FunGuy Studio (2016-01 – 2017-01)

Bachelor of Arts in Multimedia Arts, Specialized in Creative Brand Development – Asia Pacific College (2012-01 – 2017-01)