Gabby Suzara

An enthusiastic multi-hyphenate who brings creativity, clarity, and genuine care to every project. With 8 years of experience in executive assistance, marketing, branding, and social media, I understand what it takes to create meaningful, effective work. I'm motivated to learn, grow, and take on new challenges, and I thrive in fast-moving environments where organization and collaboration matter.

Dependable, detail-oriented, and proactive, I'm committed to delivering my best and supporting team goals with positivity and initiative.

Chief Marketing Officer at Macarons Macarons (2025-09 – Present)

• Leads in brand development and strategy to ensure a successful brand launch, and to maintain brand awareness and reputation.
• Leads in creating and developing brand identity and positioning, from logo development, brand tone, visuals, and voice & vernacular.
• Leads in online and on-ground campaign development and management.
• Utilizes AI to aid in creativity and overall work efficiency
• Leads in influencer marketing and strategies.
• Leads in Content strategies for sales-driven growth
• Identifies issues, analyzes information and provided solutions to problems.
• Maintains energy and enthusiasm in a remote yet fast-paced environment.

Marketing Manager at TheHonestJeweler (2024-11 – Present)

• Leads in brand development and strategy to ensure a successful brand launch, and to maintain brand awareness and reputation.
• Leads in creating and developing brand identity and positioning, from visual identity, brand tone, voice & vernacular, to overall online presence
• Leads in strategizing and executing both product and founder-based content to drive growth and engagement, as well as build trust and social proof
• Conducted market and trend research and social listening to ensure the strength of upcoming campaigns in line with clients branding, goals, and KPIs
• Manages Social Media and E-commerce Platforms to ensure streamlined branding across all boards
• Utilizes AI to aid in creativity and overall work efficiency
• Leads in influencer marketing and strategies.
• Leads in Content strategies for sales-driven growth
• Identifies issues, analyzes information and provided solutions to problems.
• Maintains energy and enthusiasm in a remote yet fast-paced environment.

Branding Lead at Oak Drive Ventures Inc (2024-09 – 2024-11)

• Leads in brand development and strategy to ensure a successful brand launch, and to maintain brand awareness and reputation.
• Leads in creating and developing brand identity and positioning, from logo development, brand tone, visuals, and voice & vernacular.
• Leads in online and on-ground campaign development and management.
• Leads in influencer marketing and strategies.
• Leads in Live selling efforts from designing the backdrop, to script-writing for effective digital campaigns
• Identifies issues, analyzes information and provided solutions to problems.
• Maintains energy and enthusiasm in a remote yet fast-paced environment.

Marketing Lead at Mango Room Studios (2024-06 – Present)

• Leads in conceptualizing content, and approving social media calendar before posting
• Provides leads and prospects for new artists and venues for studio sessions and on-ground events
• Maintains client relationships
• Identifies issues, analyzes information and provided solutions to problems.
• Maintains energy and enthusiasm in a remote yet fast-paced environment.

Accounts Manager at Philia Azul (2023-04 – 2023-07)

• Conducted market and trend research and social listening to ensure the strength of upcoming campaigns in line with clients branding, goals, and KPIs
• Lead in conceptualizing and executing online and on-ground campaigns for clients
• Scouted KOLs to ensure appropriate partnerships with clients
• Created copies and press releases for a variety of campaigns for each client
• Identified issues, analyzed information and provided solutions to problems.
• Maintained energy and enthusiasm in a remote yet fast-paced environment.

Social Media Marketing Consultant at Gallium 31 Inc (2022-05 – 2023-12)

• Conducted market and trend research to strengthen our branding for ongoing and upcoming events and launches
• Leads in conceptualizing social media strategies and content calendars for client
• Leads in content creation content calendar making to ensure client's social media marketing needs are met
• Leads in execution of social media marketing strategies to ensure client's social media presence continues to grow
• Leads in creating copies for all social media platforms to ensure marketing communication is informative, concise, and on brand
• Identified issues, analyzed information and provided solutions to problems.
• Maintained energy and enthusiasm in a remote yet fast-paced environment.

Marketing Communications / Influencer Relations Lead at Vice Cosmetics Group Inc (2020-08 – 2023-03)

• Conducted market and trend research to strengthen our branding for ongoing and upcoming campaigns, events, and product launches
• Conceptualized and executed campaigns and strategies for online and offline events and launches, ensuring that they are effective in the brand's growth
• Built, strengthened, and maintained effective relationships with various Key Opinion Leaders to help turn them into brand advocates
• Built, strengthened, and maintained a community of brand advocated
• Leads in creating copies for all collection and product descriptions to ensure marketing communication is informative, concise, and on brand
• Identified issues, analyzed information and provided solutions to problems.
• Maintained energy and enthusiasm in fast-paced environment.

Product Development Officer at Vice Cosmetics Group Inc (2018-04 – 2020-08)

• Conducted online market and trend research, speaking to various suppliers, as well as creating competitor overviews to determine a strong yearly product line-up
• Coordinated samples from suppliers to ensure products are on brand, innovative, up to industry standard quality, and at the same time accessible in terms of price point
• Traveled to China and Taiwan multiple times yearly to meet with suppliers to ensure proper production of products
• Filed FDA requirements for all products
• Collaborated with team members to achieve KPIs

Product Development Associate at Vice Cosmetics Group Inc (2017-11 – 2020-04)

• Conducted online market and trend research, speaking to various suppliers, as well as creating competitor overviews to determine a strong yearly product line-up
• Coordinated samples from suppliers to ensure products are on brand, innovative, up to industry standard quality, and at the same time accessible in terms of price point
• Traveled to China and Taiwan multiple times yearly to meet with suppliers to ensure proper production of products
• Filed FDA requirements for all products
• Collaborated with team members to achieve KPIs

Influencer / Key Opinion Leader at Self - Employed (2020-03 – Present)

• Produced relevant content and livestreams to reach client/brand's target customers across all main social media platforms such as Instagram, TikTok, and Kumu
• Built relationships with other brand ambassadors and influencers to assist in social media strategy
• Established credibility on social media and persuaded others by virtue of authenticity, engagement, and reach.
• Gathered insights from interaction with current and prospective consumers to enhance content.
• Formulated high-quality written storytelling and visual content for social media campaigns.
• Engaged with consumers using education, passion, and authenticity.
• Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
• Monitored and built social media following by maintaining solid online presence via community engagement.

Creative Lead at D2BG Trading Corp (2013-06 – 2020-03)

• Provided customer service templates to be used for online purchases
• Maintained client relationships
• Marketed brand through joining and manning multiple local bazaars multiple times yearly
• Lead in developing and approving all materials, products, and designs to be released
• Lead in social media presence

Vocal Talent at LoudBox Studios (2011-03 – 2017-07)

• Sang commercial jingles for a multitude of brand pitches

Bachelor of Science in Interior Design – De La Salle - College of Saint Benilde (2013-04 – 2017-06)

High School Diploma – De La Salle Santiago Zobel School (2009-06 – 2013-03)