Marv Villa
Social Media Manager
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About
I’m a results-driven Social Media Manager, Content Strategist, and Journalist with a foundation in Mass Communication—operating at the intersection of storytelling, digital marketing, and brand growth.
I specialize in turning ideas into influence and content into conversion. From managing multi-platform campaigns to crafting editorial narratives, I bring a strategic lens to every piece of content I create. My work spans across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube—where I focus on building audience engagement, strengthening brand identity, and driving measurable results.
Currently, I work in real estate marketing and sales, promoting premium properties in Dubai through targeted content strategies, cold outreach, and lead generation. This role has sharpened my ability to blend persuasive communication with data-driven execution in a competitive, quota-based environment.
Beyond that, I’ve developed and managed content for lifestyle and beauty publications, contributed to SEO-optimized editorial platforms, and built niche digital brands focused on luxury, fashion, and sports—particularly tennis media and culture.
Core strengths
- Social Media Strategy & Management
- Content Creation & Copywriting
- Digital Marketing & Lead Generation
- Brand Positioning & Storytelling
- SEO & Editorial Writing
- Client Communication & Outreach
I thrive in fast-paced environments where creativity meets performance. Whether it’s scaling a brand, launching a campaign, or crafting a compelling narrative—I bring clarity, structure, and intention to the table.
Experience
Social Media Manager & Marketing Associate
Palm Estate Dubai y / Advice and Innovation (Remote)
2025 – Present
Manage and execute social media campaigns across multiple platforms to promote Dubai-based real estate properties
Create high-converting content (posts, captions, short-form videos) tailored to target audiences
Conduct cold outreach (email & calls) to generate leads and build client relationships
Develop brand positioning strategies for luxury real estate offerings
Collaborate with international teams to align marketing with sales objectives
Content Writer & Digital Contributor
Upwork
2025 – Present
Write SEO-optimized editorial content focused on beauty, lifestyle, and luxury trends
Produce engaging, high-ranking articles aligned with brand voice and audience interests
Conduct market and trend research to inform content direction
Freelance Social Media Manager & Content Strategist
2023 – Present
Manage social media accounts for various brands across Instagram, Facebook, TikTok, and LinkedIn
Plan and execute content calendars, campaigns, and engagement strategies
Design brand messaging frameworks to improve audience retention and growth
Analyze performance metrics and optimize content for reach and conversion
Journalist / Content Creator
Independent / Tennis Media Projects
Develop and publish content focused on tennis news, culture, and lifestyle
Build niche media brands and grow audience engagement organically
Combine editorial storytelling with digital strategy to expand reach
Optional: Headline (don’t skip this — it’s prime real estate)
Social Media Manager | Content Strategist | Journalist | Digital Marketing & Brand Growth | Real Estate Marketing | SEO & Storytelling
