Mary Joice Macaban

Communications professional with two years of hands-on experience in internal communications, corporate campaigns, public and media relations, and content development within a fast-paced media environment. Creates employee communications, press releases, corporate materials, and campaign content, while coordinating media initiatives and on-ground activities with cross-functional teams. Adaptable and detail-oriented, with the ability to manage multiple priorities and tailor communications for different audiences.

Internal Communications Associate at ABS-CBN Corporation (2024-08 – Present)

• Collaborated with internal clients and cross-functional teams to develop and deliver company-wide communications covering organizational updates, advisories, memos, and campaigns. Supported planning, communication rollouts, and on-the-ground execution for corporate events and employee engagement initiatives.
• Contributed to internal communications for "The Kapamilya Way" campaign, driving employee awareness and engagement to introduce and reinforce newly crafted company values across the organization.
• Provided communications support for IT initiatives (Kapamilya CyberSchool) by translating technical guidelines and cybersecurity policies into engaging, on-brand visual posters for employees.
• Produced press releases, daily media monitoring reports, and multimedia content (videos and art cards) while co-managing ABS-CBN PR digital channels across multiple social media platforms.

Public Relations Intern at ABS-CBN Corporation (2024-04 – 2024-06)

• Created social media content for programs and events through photo and video capture, editing, and caption development. • Wrote press releases for media and public relations initiatives.
• Assisted in media conferences and press events, handling registration and onsite coordination.

Media Affairs Intern at Philippines Social Security System (2023-10 – 2023-12)

• Wrote press releases announcing SSS policy and contribution updates in simple terms.
• Monitored online feedback and news mentions regarding member concerns, and helped evaluate survey responses to understand public sentiment and service feedback.

Bachelor of Arts in Communication Research – Polytechnic University of the Philippines (2020-10 – 2024-10)

• Academic Distinction: Magna Cum Laude

• Undergraduate Thesis: Communicating Peace in Bangsamoro Autonomous Region in Muslim Mindanao: A Case Study
  • Honors: Awarded Best Qualitative Thesis and Best Paper on Peace, Justice, and Strong Institutions (SDG 16), Department of Communication Research (Batch 2024).