Content Editor - Urban List
(2025-01)
- Content Management & Editing Supported content editors in building and publishing articles within the CMS. Edited copy and imagery to ensure brand consistency, clarity, and audience engagement.
- Visual Design & Asset Creation Utilized Canva to edit and optimize imagery for articles, EDMs, and social media posts, maintaining Urban List's distinctive style and tone.
- Social Media Coordination Scheduled and published posts using Meta Business Suite (Meta Sked) to streamline workflows across Facebook and Instagram. Ensured alignment with editorial calendars and campaign objectives.
- Monitored engagement metrics to refine posting strategies and boost audience reach.
- Affiliate Reporting & Analytics Generated clear, actionable affiliate performance reports. Provided insights to guide content strategy and optimize monetization opportunities.
- Email Marketing (EDMs) Assisted in the creation and scheduling of EDMs, coordinating assets and ensuring timely delivery to subscribers.
Digital Marketer - Microsourcing
(2024-01 - 2025-01)
- Website Management Enhanced frontend design, user experience (UX), and user interface (UI) to align with luxury brand aesthetics.
- Regularly updated website content, ensuring brand consistency and high-quality presentation.
- Manually uploaded products, including product names, descriptions, images, prices, colors, and sizes, ensuring accuracy across all variants.
- Social Media Management Oversaw content curation and strategy across TikTok, Instagram, Facebook, Threads, and emerging platforms. Created high-quality, platform-specific content to engage luxury audiences and drive brand visibility. Monitored engagement metrics and implemented growth strategies to enhance online influence.
- Trend Monitoring & Strategy Development Researched and analyzed digital marketing trends, luxury branding, and emerging technologies to maintain a cutting-edge online presence.
- Analytics & Reporting Tracked website and social media performance using analytics tools, generating detailed reports and actionable insights. Provided data-driven recommendations to optimize digital presence and engagement.
SEM Specialist - Monoprice
(2022-01 - 2024-01)
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
Ecommerce Staff - Olympic Village Enterprise
(2020-01 - 2022-01)
- Write and edit product content that will be published on e-Commerce website (Shopify)
- Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance. Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.
- Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
- Be a subject matter expert to assigned product categories.
- Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
- Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized.
- Ability to multitask and meet deadlines while maintaining attention to detail.
- Handle Social Media (Answering Complaints, Order, Posting)
Digital Marketing Staff - Subnet Recruitment, Training And Assessment Agency
(2019-01 - 2020-01)
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company's social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Marketing Associate - Anderson Group BPO Inc.
(2016-01 - 2019-01)
- Managing daily administrative tasks to ensure the Marketing department runs smoothly
- Conducting market research to identify new revenue opportunities
- Gathering and analyzing consumer behavior data (e.g. web traffic and rankings)
- Create reports on marketing and sales metrics, like conversion rates
- Assist with organizing promotional events
- Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters)
Marketing Intern - Anderson Group BPO Inc.
(2016-06 - 2016-06)
- Collecting quantitative and qualitative data from marketing campaigns
- Performing market analysis and research on competition
- Supporting the marketing team in daily administrative tasks
- Do SEO Basic Strategies
