Mekuh Pagapong
AI Video Editor — Direct-Response Ad Creative for DTC & Paid Social
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About
I'm an AI video editor who makes direct-response ads that hold attention and earn their spend — for DTC and e-commerce brands.
The edge: I generate the footage I edit, running a full AI pipeline (Higgsfield, ElevenLabs, Seedance, Kling) end to end, so a new hook costs a prompt instead of a reshoot. Built on direct-response principles, voice-of-customer research, and the ROI discipline of a finance background.
Experience
AI Video Editor & Direct-Response Ad Creative at Ecomtalent (2026-05 – 2026-07)
- Produce hyper-realistic AI ad creatives end to end — casting photoreal presenters in Higgsfield Soul 2.0, voicing them with ElevenLabs v3, and generating performance footage in Seedance 2.0 and Kling 3.0 for realism and stylized work — then editing to direct-response principles.
- Produce direct-response video ads for DTC brands — Artuvate (FisioRest cervical device), Klone Scents, Zend Wellness (MetaGlow Collagen), and Boostiva — as a creator in the ecomtalent Ad Bounty Program, which collectively scaled $500k+ in profitable ad spend behind its winning creatives.
- Edit and ship 60+ short-form direct-response ads per month, moving from concept to launch-ready cut on a fast, high-volume cadence across multiple brands.
- Led voice-of-customer analysis of a 5,600+ respondent survey for a collagen supplement brand, surfacing the top purchase driver (longevity), the primary objection (scam skepticism), and USD-only pricing friction — insights that directly shaped winning ad angles.
- Built Reddit and e-commerce VOC research packages and ran emotion-based research protocols across brands, delivering desire/pain banks, hook swipe files, and ready-to-shoot ad concepts.
Accounts Receivable Staff at YSU Marketing Corporation (2025-04 – 2026-04)
- Managed day-to-day AR operations — invoicing, payment posting, reconciliation, collections, and follow-up — for 1,000+ customers across Mindanao and Visayas.
- Optimized the collection cycle and reduced overdue receivables by 94%, applying the same ROI discipline I now bring to ad creative.
Education
Bachelor of Science in Management Accounting – PHINMA Cagayan de Oro College (2025)
