Melanie Maya

Social Media Marketing/Editor at HNK Personal Care Franchise Corporation

• Coordinated model and influencer sourcing, scheduling, shoot preparations, and follow-up activities for marketing campaigns and promotional initiatives.
• Collaborated with management and cross-functional teams to support campaign execution, promotional activities, and brand initiatives.
• Created publication materials, marketing collaterals, and short-form video content aligned with brand guidelines and campaign objectives.
• Managed content planning, scheduling, publishing, and monitoring across social media platforms to enhance brand visibility and audience engagement.
• Provided customer support by responding to inquiries through digital communication channels and ensuring timely assistance when required.
• Utilized AI and digital productivity tools for planning, content development, chat flow, and marketing support activities.
• Monitored campaign performance and social media analytics through Meta Business Suite to support marketing decisions and reporting.

Content Creator Intern at Goodwall, Switzerland

• Created video content aligned with the community's interests, goals, and engagement initiatives.
• Engaged with community members by responding to comments and messages to foster interaction and participation.
• Encouraged user engagement through challenges and community activities while maintaining positive online interactions.

Graphic Designer at Oakmont Perfume

• Designed publication materials and marketing collaterals aligned with brand guidelines and business objectives.
• Coordinated with stakeholders to ensure project requirements, revisions, and deadlines were met efficiently.
• Managed multiple design requests while maintaining quality, consistency, and attention to detail.

BS in BA in Marketing Management – PUP - San Pedro (2022 – 2026-10)