Meryl Algenio

I'm a strategic communications professional with 15 years of experience across digital marketing, social media, and PR, developing campaigns and content that connect brands with audiences in meaningful ways. My work brings together strategy, storytelling, and culture-driven thinking to build engagement, visibility, and community online.

Digital Communications Consultant at Independent Consultant (2024-10 – Present)

• Develop social media content for a Canada-based occupational therapy practice.
• Support agency client on platform and content optimization for a heritage Filipino fashion brand.
• Collaborate with agency clients on new business pitches and crafting digital PR and social strategies for an APAC tourism board, European FMCG brand, and local skincare brand.

PR Senior Account Manager at Ogilvy (2023-01 – 2024-08)

• Led the day-to-day management of accounts under PR & Influence, such as Canon Philippines, The Coca-Cola Company (Coke, Nutriboost, Wilkins), Del Monte Spaghetti Sauce, Philip Morris International (IQOS), and VinFast Auto.
• Was responsible for client servicing and communications strategy, including the development of press releases and influencer social media content.

Communications Design Executive at IPG Mediabrands - Initiative (2021-06 – 2022-12)

• Collaborated with strategy, creative, and media buying teams in shaping the communications plan and executing paid opportunities for Initiative clients such as Metrobank Card, NutriAsia (Silver Swan, Datu Puti, Locally), Iloilo City MICE, and PT Mayora (Champion).

Digital Communications Consultant at Independent Consultant (2019-04 – 2020-09)

• Provided social media strategy, developed content, and took the creative lead for the social media accounts of Pabys Creates Events, Krispy Kreme Philippines, Highlands Steakhouse, and Hope Wellness.

Content & Community Manager at Access Travel & Tours Inc. (2015-06 – 2019-12)

• Laid down the foundation of the brand's voice across its social media platforms through content strategy and content creation, along with developing copy for marketing materials such as brochures and brand merchandise.
• Pioneered and championed the company blog, website, and newsletter, amplifying the brand's presence online.

Account Manager at Buensalido & Associates Public Relations (2011-10 – 2015-05)

• Handled the day-to-day PR responsibilities for lifestyle accounts such as Avon, Hong Kong Tourism Board, Makati Medical Center, and Penshoppe.

Bachelor of Arts in Organizational Communication – De La Salle University (2011)