Mica Occeña

Real estate professional with 10+ years of experience in sales training, project development, and marketing. Proven ability to manage cross-functional teams and deliver award-winning housing projects.

Sales Training and Development Supervisor at Golden Topper Investments Inc. (2026-02 – Present)

• Managed recruitment processes including candidate sourcing, resume screening, interviews, and initial assessments for sales applicants.
• Facilitated onboarding and sales training programs to equip newly hired agents with product knowledge, sales processes, and performance standards.
• Provided sales operations and administrative support, including coordination of operational concerns and processing of sales allowances and documentation.
• Developed and implemented sales policies, guidelines, and standard procedures to improve operational efficiency and compliance.

Assistant Project Development Manager (Horizontal Development) at SM Development Corporation (2023-07 – 2025-04)

• Oversaw project development of Cheerful Homes 2 in Pampanga, from planning to turnover.
• Coordinated with construction, engineering, sales, finance, marketing, and customer service to meet milestones.
• Monitored construction progress alongside sales, cash flow, and inventory targets.
• Liaised with regulatory bodies, contractors, and consultants for permits and compliance.
• Project awarded Best Housing Development in Luzon (2024) by PropertyGuru Philippines Property Awards.

Assistant Sales Manager (Sales Operations – Broker Alliance Community) at SM Development Corporation (2023-02 – 2023-06)

• Led a team of 5 Marketing Assistants to support local sellers and brokers.
• Established recruitment and systems for brokers.
• Supported the VP for Sales, including managing bulk foreign investor accounts.

Recruitment Specialist II at Global-Estate Resorts Inc. (2022-06 – 2022-12)

• Recruited sales professionals for high-end projects.
• Developed job descriptions and posted jobs on multiple platforms.
• Sourced candidates, screened resumes, and assessed skills and experience.
• Provided recruitment reports and managed candidate relations.

Training Associate at Keyland Corporation (2019-03 – 2022-05)

• Designed and conducted sales training programs including content, exams, and materials for mid- to high-end agents.
• Recruited and onboarded Sales Consultants to Sales Directors.
• Conducted in-person and online trainings for up to 20 agents.
• Led digital marketing campaigns and guided Marketing Associates.
• Maintained websites and developed marketing collaterals such as flyers and presentations.
• Organized events including assemblies, outings, and construction milestones.
• Performed competitor research and collaborated on new project development.
• Created turnover Welcome Kits and participated in mentoring program test runs.
• Reported directly to VP for Sales and Marketing and HR Manager.

Property Investment Consultant at Alveo Land Corporation (2018-08 – 2018-12)

• Presented company projects to potential clients.
• Handled sales activities including site and booth manning and event participation.

Training Associate at Keyland Corporation (2015-11 – 2018-06)

• Founded Training and Research Development Team as first Sales Trainer.
• Developed multi-day sales training programs and sales tools.
• Conducted training for up to 25 agents with 20–40% activation rate.
• Recruited and onboarded Sales Consultants to Sales Directors.
• Co-authored company's Seller's Handbook.
• Executed company events and researched new project opportunities.
• Reported to VP for Sales and Marketing.

Marketing Assistant at Global-Estate Resorts Inc. (2015-01 – 2015-10)

• Tracked sales and documentation for 12–20 sales agents.
• Participated in recruitment and marketing research initiatives.
• Developed materials including FAQs and market research papers.

B.S. in Business Administration – University of Asia and the Pacific (2014)

High School Diploma – Assumption College (2010)