Michelle Basilio
Ecommerce | Beauty
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About
Results-driven E-commerce Specialist experienced in Shopee, Lazada, and TikTok Shop operations, campaign execution, and performance tracking. Proven track record in supporting high-volume campaigns, improving operational efficiency, and driving revenue growth through data-driven insights and cross-functional coordination.
Experience
E-commerce Sales Specialist at Gobo Creatives Inc. (2025-03 – Present)
- Manage end-to-end operations across Shopee and Lazada Seller Centers for multiple brands
- Execute 10+ monthly campaigns (Double Day, Payday, Brand Days), ensuring accurate promo setup and zero critical errors
- Monitor key KPIs including GMV, order volume, cancellation rate, and stock availability
- Collaborate with marketing, warehouse, and brand teams to resolve operational issues, reducing repeat issues by ~20%
- Optimize campaign readiness through performance tracking and inventory alignment
Customer Service Associate at Gobo Creatives Inc. (2024-02 – 2025-02)
- Delivered real-time chat support for e-commerce platforms, maintaining high customer satisfaction
- Supported platform campaigns with minimal service disruptions during peak periods
- Coordinated cross-functionally to resolve order, delivery, and refund issues
- Identified recurring concerns and contributed to process improvements, reducing complaints by ~15%
Management Trainee at G9 Outsourcing Corp. (2022-11 – 2024-02)
- Assisted in lead generation and client communication initiatives
- Conducted outbound calls and supported customer acquisition efforts
- Created reports and marketing materials for internal and client use
- Assisted international client on handling email and social media pages
Marketing and Advertising Intern at Jet Legaspi Computer Graphics (JLCG) (2022-01 – 2022-06)
- Developed digital content and captions for social media platforms
- Researched trends to improve content engagement
- Supported branding and design guideline development
Education
Bachelor of Science in Business Administration – Asia Pacific College (2018 – 2022)
