Michelle Navarro

Dynamic and creative marketing leader with over 20 years of experience developing and leading integrated marketing and communications strategies that drive brand growth, customer engagement, and business results across both B2B and B2C industries. My experience spans hospitality, food and beverage, financial services, and technology, giving me the versatility to quickly understand diverse markets and translate business objectives into impactful marketing initiatives.

I have led the development of brand and marketing strategies, marketing communications, digital initiatives, business development programs, and integrated campaigns, while guiding the conceptualization and execution of impactful events and experiences that elevate brands and achieve business objectives.

A collaborative and hands-on leader, I build strong relationships with stakeholders, inspire high-performing teams, and combine strategic thinking with creativity to deliver innovative marketing solutions that create meaningful customer experiences and drive sustainable business growth.

Marketing and Business Development Director (Consultant) at Micropinnacle Technology Corporation (MTC) (2024-11 – Present)

Led marketing strategy and executive engagement initiatives for a technology solutions provider.

• Directed planning and execution of C-level roundtables, executive forums, and partner events for BlackLine, Freshworks, and the Qlik AI Reality Tour.
• Collaborated with regional stakeholders and ASEAN partners to align marketing activities with business objectives.
• Managed communications, vendor partnerships, and budgets to ensure effective execution and ROI.
• Led a team of marketing associates and creative resources.

Project Consultant at Long Bar at Raffles Hotel Makati (2023-01 – 2023-07)

Selected to conceptualize and develop a signature menu experience for the iconic Long Bar.

• Created the concept and content for a bespoke leather-bound Traveler's Journal menu.
• Oversaw creative development, production, supplier management, and copyright clearances.
• Managed end-to-end execution through final printing and delivery.

Marketing and Business Development Director (Consultant) at Worth the Health (WTH) (2021-11 – 2023-01)

Led marketing and business development initiatives for UMANI Plant-Based Meat and Nipa Brew Craft Beer.

• Launched the UMANI Flavor Cook-Off campaign featuring 10 influencers/KOLs, increasing brand awareness by 40%.
• Developed integrated marketing campaigns spanning digital, influencer, PR, event, and trade channels.
• Established B2B partnerships with restaurants, hotels, hospitals, schools, and industry stakeholders.
• Led content development for websites, sales presentations, brochures, and marketing materials.

Marketing and Business Development Director (Consultant) at Micropinnacle Technology Corporation (MTC) (2017-03 – 2019-07)

Led marketing, communications, and customer engagement initiatives for an enterprise technology solutions provider.

• Developed go-to-market strategies and value propositions for technology solutions.
• Created corporate communications, sales enablement materials, presentations, website content, and thought leadership assets.
• Conceptualized and executed the company's 10th Anniversary Campaign and flagship customer engagement programs.
• Led executive roundtables, customer appreciation initiatives, and retention campaigns.

Sales & Marketing Head (Consultant for Pre-Opening) at Manila House Private Members' Club (2016-11 – 2017-01)

Led membership, marketing, communications, and partnership initiatives during the club's pre-opening phase.

• Developed launch plans for membership acquisition, events, PR, and banquet sales.
• Managed strategic partnerships with premium lifestyle and luxury brands.
• Oversaw member communications and high-profile launch events.
• Led a multidisciplinary sales and marketing team.

Restaurant Marketing Executive at Makati Shangri-La, Manila (2015-01 – 2016-12)

Led marketing initiatives for six dining concepts and supported hotel-wide food and beverage campaigns.

• Developed integrated marketing campaigns, partnerships, promotions, and media initiatives.
• Secured collaborations with banks, telecommunications companies, and luxury brands.
• Built relationships with media, influencers, and key stakeholders to drive visibility and engagement.
• Conceptualized and executed major hospitality events, including Esperienze Italiana and The Great Britain Experience, featuring Michelin-star chefs, luxury brands, and cultural programming.

Marketing Head at The Distillery Group (FeastBev Inc.) (2014-02 – 2014-11)

Led marketing strategy and communications for a portfolio of restaurant and bar concepts, including The Distillery, Draft Gastropub, Beso Cucina Vinoteka, Imperial Ice Bar, Black Olive Cerveceria, and Off The Grid.

• Managed a team of Brand Managers and creative resources responsible for portfolio-wide marketing initiatives.
• Directed brand strategy, promotional campaigns, local store marketing programs, menu launches, and customer engagement initiatives.
• Oversaw creative development, production, and distribution of marketing and merchandising materials across all concepts.
• Led PR, media relations, influencer engagement, and launch activities to strengthen brand visibility and drive traffic across the portfolio.

Marketing & PR Consultant at VASK (Creative Culinary Fare Inc.) - presently known as Gallery by Chele (2013-11 – 2014-02)

In-Charge of marketing the launch of: VASK Dining Room (casual dining), VASK Gallery (fine dining), CURVE (lounge), and the DECK (outdoor bar)

• Developed launch communications and promotional strategies across digital and traditional channels.
• In-charge of driving business to the newer concepts- CURVE and DECK – through weekly events featuring DJs and promoters
• In-Charge of planning and promoting major events that included the launch Christmas and New Year's Eve events
• Led PR and media engagement activities to drive awareness and attendance to key activities such as a Masterclass collaboration with a Michelin star chef

Marketing Director at The Bistro Group (Bistro Group Restaurant Concepts) (2012-03 – 2013-04)

Led marketing strategy, communications, loyalty programs, and customer engagement initiatives across 12 restaurant brands and over 50 branches nationwide.

• Directed portfolio-wide marketing campaigns, promotions, PR, and communications initiatives.
• Launched The Premiere Card, a POS-integrated loyalty program designed to strengthen customer retention.
• Spearheaded the rollout of TxT-ify, the company's SMS-based customer feedback platform.
• Coordinated and handled all key partnerships with major institutions as well as with media and vendor partners in all tie-ups and omnibus campaigns;
• Established a strong network among the media, trade and industry personalities, implementing media events to drive awareness for all stores

Segment Marketing Manager - Financial Services Industry at Globe Telecom – Globe Business (2010-11 – 2011-07)

Managed marketing initiatives for the Financial Services vertical, supporting banking and non-banking organizations.

• Developed industry-specific marketing campaigns and communications strategies.
• Conceptualized and executed Industry Solutions Forums (ISFs) to generate business opportunities and strengthen client relationships.
• Partnered closely with sales teams to support lead generation and revenue objectives.
• Managed relationships with key industry associations and stakeholders.

Product Manager – Marketing & Sales Department at Bank of the Philippine Islands - BPI Express Credit (2007-12 – 2010-10)

Managed marketing and growth initiatives for the BPI Edge Mastercard and Petron-BPI Mastercard portfolios.

• Developed acquisition, usage, retention, and awareness campaigns.
• Negotiated partnerships with leading retail, hospitality, entertainment, and lifestyle brands.
• Managed campaign budgets, business cases, and performance analysis.
• Led nationwide promotional programs and customer engagement initiatives supporting portfolio growth.
• Notable Campaigns/Initiatives launched: Shop Anywhere and Get Free TIMEZONE Games Promo (April - Sept. 2010); The Big Outlet Sale (Nov. '08, April '09, Oct. '09, Dec. '09, April '10, Sept. '10); The Crocs Mega Sale (March 2009); Summit Consumer Electronics Live at The World Trade Center (November 2009); DJ Laidback Luke at Amber UltraLounge (November 2009), DJ Kaskade at Embassy SuperClub (June 2009); BPI Edge's Pre-Approved Campaign with Personal Banking clients (Sept.- Dec. 2008); Petron-BPI MasterCard's nationwide FREE CARWASH promo (June-Sept. 2008); BPI Edge website (Oct. – Dec. 2009), BPI Edge catalogue (Dec. 2008), Petron-BPI MasterCard catalogue (Nov. 2009); Shop Anywhere and Get Free Movie Tickets to "G.I. Joe" (Aug. 2009)

Account Associate - Direct Sales Channel at American Express Bank Philippines (2005-09 – 2007-11)

Supported business growth through direct sales, lead generation, and customer acquisition initiatives.

• Identified and qualified prospective clients through market research and business development activities.
• Managed sales and relationship-building activities with prospective customers.
• Supported marketing, events, and customer engagement initiatives.
• Contributed to revenue growth through new account acquisition.

Company Member - Soloist at Philippine Ballet Theatre (2001 – 2005)

Part-time / Substitute Ballet Teacher at Academy One Music & Dance Center (1995 – 2010)

Bachelor of Science in Business Management – Ateneo de Manila University (1999-06 – 2003-03)

– De La Salle Santiago - Zobel School