Senior Manager – Promotions & Events (Commercial Marketing) - OKADA MANILA (Tiger Resort Leisure and Entertainment Inc.) - Parañaque City
(2025-11 - 2026-03)
- Revenue Strategy: Designed and executed high-yield venue promotions and exclusive client activations, driving a projected 12% increase in overall property yield.
- Property Activations: Directed operational delivery of landmark, property-wide luxury events, including high-stakes tournaments, New Year's Eve countdowns, and VIP club nights.
- Stakeholder Management: Led high-profile PR campaigns and appreciation galas for 100+ key industry influencers, expanding brand digital reach and market presence.
- Cross-Functional Leadership: Aligned workflows across Food & Beverage, Hospitality, Security, and Venue Operations to ensure seamless execution and capture incremental revenue.
Head of Department – Regional Marketing & Entertainment - THUNDERBIRD RESORTS & CASINOS - Rizal & Poro Point, La Union
(2015-02 - 2025-08)
- Commercial Leadership: Owned regional growth strategy across premium properties, executing data-driven initiatives that captured 20% year-on-year market growth.
- Pipeline & Event Sales: Maximized property spend through high-occupancy corporate bookings, regional F&B festivals, weekly high-stakes draws, and live celebrity concerts.
- Cost Optimization: Renegotiated vendor agreements and corporate sponsorships, reducing departmental production overhead by 20%.
- Regulatory Liaison: Served as principal authority ensuring full property compliance with government licensing and development protocols.
- International Benchmarking: Represented the organization at global industry expos in Las Vegas, Singapore, and Macau to integrate global luxury hospitality best practices.
Division / Section Head — Progressed Through Senior Leadership Roles - PHILIPPINE AMUSEMENT & GAMING CORPORATION (PAGCOR) - Various Hubs
(2003-06 - 2015-02)
- Operational Management: Controlled regional entertainment budgets, resource distribution, and calendar planning backed by rigorous financial analysis.
- Corporate Governance: Served as a core voting member of the Branch Bids and Awards Committee (BBAC), overseeing commercial bidding and procurement for major assets.
- VIP Hospitality Operations: Directed client relations, high-end traveler portfolios, and retention workflows for the Airport Relations Unit.
- National Project Scope: Acted as Project Point-Person on nationwide live productions, televised talent searches, and art competitions.
- Career Progression: Advanced through performance-based promotions from Senior Production Assistant to Section Head/OIC over 12 years.
Property Consultant - Megaworld Properties Inc.
Early career position
Liaison Officer - Malacañang Palace
Early career position
