Myrick Torino
CRM & Promotions Executive with 10+ years of experience in iGaming, sportsbook, Casino and campaign operations
Hire this person
Send a job offer directly to this candidate
About
CRM & Promotions Executive with 10+ years of experience in iGaming, sportsbook, Casino and campaign operations. Specialized in CRM campaign execution, bonus setup, and promotional publishing across Email, SMS, and Push channels. Experienced in configuring bonus mechanics (Free Bets, Bet & Get, Deposit Offers, Free Spins), validating campaign flows, and ensuring accurate player journeys from communication to claim.
Experience
Promotions & Publishing Executive | CRM Campaign Execution - 888sports (Evoke, Formerly William hill) - Hybrid (Philippines)
(2023-09)
CRM Campaign Execution and Promotions & Publishing Execution
- Executed end-to-end CRM campaigns across Email, SMS, and Push channels, ensuring accurate segmentation, targeting, and timely delivery
- Utilized CRM tools (Tyson, Neptune, Pacman) for campaign setup, audience selection, and deployment
- Translated campaign strategies from CRM Managers into accurate execution aligned with retention and engagement objectives
- Supported lifecycle campaigns including reactivation, segmentation, and targeted bonus offers
- Conducted QA testing of campaign flows (claiming, crediting, wagering logic) to ensure accuracy and minimize financial risk
- Validated full player journeys from communication to bonus redemption, ensuring a seamless customer experience
- Identified potential risks in campaign setups and raised improvements prior to launch
- Planning and execution of sportsbook and casino promotions across digital platforms
- Translated campaign briefs into accurate setups, ensuring correct implementation of bonus mechanics, eligibility, and wagering conditions
- Built and configured promotional offers (Deposit Offers, ACCA, Bet Builder, Free Bets, Bet & Get, Free Spins)
- Managed campaign publishing using CMS tools (Adobe Experience Manager, Tridion, Banner Admin), ensuring accuracy and compliance
- Performed QA validation including CTA testing, terms and conditions verification, and bonus configuration
- Tested full player journey from campaign exposure to bonus activation and usage
- Maintained content calendars, trackers, and dashboards to support structured campaign execution
- Coordinated with cross-functional teams (CRM, Creative, Tech, Marketing) to ensure smooth campaign rollout
- Contributed to process improvements that enhanced delivery accuracy and reduced campaign setup errors
Sports Admin – Trading Team - 888sports (Evoke, Formerly William hill) - Hybrid (Philippines)
(2021-12 - 2023-09)
- Processed settlement and resettlement of winnings, including overrides and retrospective adjustments
- Managed real-time price changes for sports events across retail and online platforms
- Ensured accurate match scoring and live updates (Football, Basketball, Volleyball, Greyhound Racing)
- Created and mapped volleyball matches for online and affiliate distribution
- Supported text betting services via Onionsac
- Maintained documentation and workflows using Confluence
Customer Service Representative – Gaming - 888sports (Evoke, Formerly William hill) - On-site (Taguig, Philippines)
(2018-04 - 2021-12)
- Handled customer inquiries via chat, email
- Resolved issues related to Casino and Gaming bonuses, promotions, payments, and gameplay
- Assisted with account verification, deposits, withdrawals, and security checks
- Supported Responsible Gambling processes (timeouts, self-exclusion, deposit limits)
- Ensured adherence to KYC and AML regulations
- Collected and documented customer feedback for product and marketing teams
Data Quality Analyst - 5th Leg Data Production Inc. - Manila, Philippines
(2017-03 - 2017-08)
- Delivered real-time sports data analysis and reporting for global clients
- Ensured high-quality data output using specialized sports data software
- Supported clients in sports betting, media, and federations
Match Operator / Sports Reporter - Sportradar (formerly Data Centric Corporation)
(2011-11 - 2015-11)
- Provided real-time play-by-play sports data for basketball, football, volleyball, futsal, and handball
- Covered both international and Philippine local leagues including PBA, UAAP, and NCAA, ensuring accurate and timely match reporting
- Delivered high-quality live data feeds used in betting platforms, media, and sports analytics systems
- Maintained data accuracy under live match conditions, supporting reliable odds calculation and in-play betting operations
Administrative Associate - Land Bank of the Philippines
(2010-01 - 2010-08)
- Supported front-line banking operations and customer inquiries
- Performed data entry, document management, and audit support
- Assisted with transaction monitoring and internal reporting
Education
Bachelor of Science in Business Administration - Marketing Management - Philippine Women's University
