Promotions & Publishing Executive | CRM Campaign Execution - 888sports (Evoke, Formerly William hill) - Hybrid (Philippines)
(2023-09)
CRM Campaign Execution and Promotions & Publishing Execution
- Executed end-to-end CRM campaigns across Email, SMS, and Push channels, ensuring accurate segmentation, targeting, and timely delivery
- Utilized CRM tools (Tyson, Neptune, Pacman) for campaign setup, audience selection, and deployment
- Translated campaign strategies from CRM Managers into accurate execution aligned with retention and engagement objectives
- Supported lifecycle campaigns including reactivation, segmentation, and targeted bonus offers
- Conducted QA testing of campaign flows (claiming, crediting, wagering logic) to ensure accuracy and minimize financial risk
- Validated full player journeys from communication to bonus redemption, ensuring a seamless customer experience
- Identified potential risks in campaign setups and raised improvements prior to launch
- Planning and execution of sportsbook and casino promotions across digital platforms
- Translated campaign briefs into accurate setups, ensuring correct implementation of bonus mechanics, eligibility, and wagering conditions
- Built and configured promotional offers (Deposit Offers, ACCA, Bet Builder, Free Bets, Bet & Get, Free Spins)
- Managed campaign publishing using CMS tools (Adobe Experience Manager, Tridion, Banner Admin), ensuring accuracy and compliance
- Performed QA validation including CTA testing, terms and conditions verification, and bonus configuration
- Tested full player journey from campaign exposure to bonus activation and usage
- Maintained content calendars, trackers, and dashboards to support structured campaign execution
- Coordinated with cross-functional teams (CRM, Creative, Tech, Marketing) to ensure smooth campaign rollout
- Contributed to process improvements that enhanced delivery accuracy and reduced campaign setup errors
Sports Admin – Trading Team - 888sports (Evoke, Formerly William hill) - Hybrid (Philippines)
(2021-12 - 2023-09)
- Processed settlement and resettlement of winnings, including overrides and retrospective adjustments
- Managed real-time price changes for sports events across retail and online platforms
- Ensured accurate match scoring and live updates (Football, Basketball, Volleyball, Greyhound Racing)
- Created and mapped volleyball matches for online and affiliate distribution
- Supported text betting services via Onionsac
- Maintained documentation and workflows using Confluence
Customer Service Representative – Gaming - 888sports (Evoke, Formerly William hill) - On-site (Taguig, Philippines)
(2018-04 - 2021-12)
- Handled customer inquiries via chat, email
- Resolved issues related to Casino and Gaming bonuses, promotions, payments, and gameplay
- Assisted with account verification, deposits, withdrawals, and security checks
- Supported Responsible Gambling processes (timeouts, self-exclusion, deposit limits)
- Ensured adherence to KYC and AML regulations
- Collected and documented customer feedback for product and marketing teams
Data Quality Analyst - 5th Leg Data Production Inc. - Manila, Philippines
(2017-03 - 2017-08)
- Delivered real-time sports data analysis and reporting for global clients
- Ensured high-quality data output using specialized sports data software
- Supported clients in sports betting, media, and federations
Match Operator / Sports Reporter - Sportradar (formerly Data Centric Corporation)
(2011-11 - 2015-11)
- Provided real-time play-by-play sports data for basketball, football, volleyball, futsal, and handball
- Covered both international and Philippine local leagues including PBA, UAAP, and NCAA, ensuring accurate and timely match reporting
- Delivered high-quality live data feeds used in betting platforms, media, and sports analytics systems
- Maintained data accuracy under live match conditions, supporting reliable odds calculation and in-play betting operations
Administrative Associate - Land Bank of the Philippines
(2010-01 - 2010-08)
- Supported front-line banking operations and customer inquiries
- Performed data entry, document management, and audit support
- Assisted with transaction monitoring and internal reporting
