Nicole Conche

Results-driven Marketing Specialist with proven experience delivering nationwide, high-impact marketing campaigns and retail event executions across digital and offline platforms. Strong expertise in driving brand visibility, customer engagement, and sales performance through integrated marketing strategies. Currently a Marketing Specialist at Robinsons Retail Holdings Inc., supporting nationwide marketing and event initiatives for Daiso Japan PH (87 branches) and Super50 (20 branches).

Manages end-to-end content creation, including video editing using CapCut and Canva, oversees Meta Ads and TikTok Ads, and leads social media execution across Facebook, Instagram, and TikTok to ensure consistent brand presence nationwide. Plays a key role in executing in-store and offsite selling events and local store marketing (LSM) initiatives, coordinating closely with Events, Visual Merchandising, Promotions, and external partners. Provides on-ground support through regular business travel to branches nationwide, ensuring operational alignment, brand consistency, and successful event execution.

Experienced in coordinating multi-channel marketing efforts, including digital platforms and out-of-home (OOH) advertising such as billboards and mall posters, aligning national campaigns with localized executions to drive foot traffic, sales growth, and brand visibility. Digitally focused marketer with a strong foundation in social media, video editing, and performance marketing, with early-career success generating 80% of total sales as a Digital Marketing Assistant Intern at Grande Marias Travel and Tours through effective digital content and campaign execution.

Marketing Specialist - Robinsons Retail Holdings Inc. (Daiso Japan PH | Super 50) - Philippines

(2024-03)

Daiso Japan Philippines is a leading value retail brand offering a wide range of Japanese merchandise, from home décor and kitchenware to snacks and pet supplies, providing a fun and affordable shopping experience. An authorized retailer of Daiso Industries Co., Ltd. (Japan) since 2009. Super50 is a value retail brand with 20 branches, offering a wide range of affordable everyday products starting at PHP 50.

A joint venture between Robinsons Retail and Peso Tree, Super50 provides practical items for a broad market, including school and office supplies, party essentials, cleaning products, kitchenware, toys, and more.

• Manage social media platforms (Facebook, Instagram, TikTok), creating content and executing campaigns that drive engagement and brand awareness.
• Plan and manage paid campaigns via Meta Ads (Facebook & Instagram) and TikTok Ads.
• Produce digital marketing assets, including graphics and videos using Canva and CapCut, aligned with brand guidelines and campaign objectives.
• Provide nationwide LSM support, enabling branches to execute localized promotions aligned with national campaigns.
• Execute time-bound in-store campaigns in collaboration with merchandising teams, Visual Merchandising ensuring on-brand and on-schedule delivery.
• Conduct business trips to branches nationwide to oversee events and ensure campaign consistency.
• Coordinate branch-specific promotional needs, including mall posters, in-store collaterals, and campaign materials.
• Lead nationwide event planning and execution for Daiso Japan PH and Super50, including in-store, mall-based, and offsite activations.
• Build and manage the events function, establishing processes, workflows, and standards.
• Collaborate with cross-functional teams and partners to ensure seamless execution and alignment with business goals.
• Drive sales-focused activations to increase foot traffic, conversions, and brand visibility.

Digital Marketing Assistant Intern - Grande Marias Travel and Tours - Philippines

(2022-01 - 2022-12)

Grande Marais Travel and Tours is a full-service travel agency specializing in customized tours and travel packages for leisure and business travelers, delivering seamless and unforgettable journeys.

• Handled sales and marketing functions during the internship, including managing official social media accounts, creating promotional materials using Canva, and responding to customer inquiries in a timely and professional manner.
• Supported daily marketing initiatives to strengthen brand presence and customer engagement.

Customer Service Representative / Operations Support - WNS Global Services Ph - Philippines

(2021-01 - 2023-12)

• Handled customer inquiries and bookings for flights and hotels using Amadeus, ensuring accurate and timely service.
• Specialized in lodging operations, streamlining accommodation bookings and improving customer satisfaction.
• Promoted to Operations Support, training new hires on procedures, brand standards, and effective customer engagement.
• Developed strong communication, scheduling, and problem-solving skills, key abilities for client coordination and appointment setting.

BSBA - Major in Marketing Management - Technological Institute of the Philippines (2018-01 - 2022-12)