Nikko Ady Mercado

Results-driven creative and marketing professional with 13+ years of experience across film production, digital marketing, sales training and leadership, customer service, and team management. Strong background in creative direction, events, influencer and media management, community development, and multimedia production. Experienced in building AI-assisted workflows for CRM, analytics, and content creation, with a track record of improving speed, consistency, and execution across marketing operations.

Marketing Head & Creative Director at Surge Fitness + Lifestyle Philippines (2025-01 – Present)

• Lead creative direction, brand storytelling, and multimedia production for corporate campaigns, branch launches, mall activations, and community events.
• Manage influencer and media relationships by sourcing, coordinating, and activating creators to support brand visibility, community growth, and event attendance.
• Design AI-assisted workflows for CRM, reporting, analytics, content ideation, and multimedia production to improve productivity and consistency.
• Direct video shoots, photography, aerial content, and post-production while maintaining strong brand standards across all marketing channels.
• Oversee budgets, procurement, equipment inventory, and campaign logistics to ensure efficient delivery and ROI-focused spending.

Creative Consultant - Editing, Motion Graphics, Photography and Videography at Freelance (2012-01 – Present)

• Edit promotional videos, corporate films, social media content, documentaries, and event coverage for diverse clients.
• Produce motion graphics, title animations, lower thirds, logo reveals, and infographic sequences to strengthen visual storytelling.
• Handle full-cycle production work from concept development and shooting to editing, color grading, sound synchronization, and delivery.
• Operate professional cameras, drones, and lighting equipment for product shoots, portraits, ads, live events, and branded content.

Customer Service Lead at Pathpoint Insurance, Inc. (2023-04 – 2024-08)

• Led support operations for web-based agent inquiries, resolving product, workflow, and service questions efficiently.
• Maintained and helped develop user guides and internal documentation to increase self-service capability and reduce repeat inquiries.
• Managed high-priority support cases and coordinated with underwriting, operations, sales, engineering, and product teams to resolve issues.
• Mentored customer service representatives and supported performance improvement through coaching and guidance.

Financial Wealth Planner at FWD Life (2023-07 – Present)

• Drive sales planning, client servicing, lead development, and B2B engagement.
• Mentor and manage financial advisors while maintaining strong client relationships and service standards.
• Conduct weekly huddles, trainings, and team-building activities to support performance and culture.

Senior Sales Consultant at Moldex Realty Inc. (2022-12 – 2023-02)

• Managed a small sales and marketing team and supported KPI achievement through coaching and execution.
• Strengthened marketing visibility across social media and helped move leads through the sales funnel.

Creative Content Head at Core Team Hawaii (2022-10 – 2023-01)

• Oversaw pre-production, production, editing, and content monitoring for creative projects.
• Applied editing best practices and technology to improve speed, quality, and continuity.

Associate Unit Manager at Pru Life UK (2020-07 – 2023-07)

• Led sales planning, monitoring, and execution while mentoring financial advisors.
• Conducted market research, lead development, B2B engagements, weekly trainings, and performance activities.

Sales Team Lead at Day1 Tech Inc. (2019-01 – 2020-12)

• Planned and executed sales activities, measured team performance, and supported recruitment.
• Built customer relationships and handled sales events across Metro Manila and nearby regions.

Creative and Marketing Director at MRCD Film Production (2016-01 – 2021-12)

• Directed projects from pre-production to post-production while building creative teams and processes.
• Created market-driven strategies, developed leads through organic and digital efforts, and supported business accounting and tax filing.
• Licensed UAV pilot and instructor; expanded services through equipment sourcing and client partnership development.

BFA in Digital Cinema – Mapua University (2019)

BS in Multimedia Arts – Mapua Institute of Technology (2016)

– Don Bosco Technical Institute (2009)