Oliver Ortega

Social Media Manager and E-commerce Specialist with hands-on experience managing two brands simultaneously, backed by a broad professional background across digital marketing, technical operations, and document management. Strong grasp of platform analytics and performance metrics, translating insights into content and campaign improvements, including driving e-commerce ad campaigns to peak ROAS of 10x. Proven track record owning end-to-end social media content and e-commerce performance across Shopee, Lazada, and TikTok Shop.

Known for a proactive, self-directed approach to identifying opportunities ahead of key sales events.

Social Media Manager - Earth Tones Corporation

(2025-11 - 2026-08)

Lead the Online Department from day one, overseeing social media content, e-commerce marketing, and online sales strategy across all platforms for two simultaneous brands, Coral Babies and Royal King.

• Own end-to-end social media content strategy and execution for both brands.
• Manage consistent organic social media posting generating 20,000+ views monthly across brand platforms.
• Analyze platform analytics to identify high-performing content patterns, driving individual posts to outperform recent averages by up to 140% in views.
• Optimize product listings and ad targeting to improve CTR, driving e-commerce ad campaigns to a peak ROAS of 10x (7.7x average on top-performing campaigns).
• Manage product listings and platform SEO across Shopee, Lazada, and TikTok Shop.
• Plan and execute paid ads campaigns on e-commerce platforms, directly supporting sales and visibility targets.
• Proactively identify content and campaign opportunities ahead of key sales dates, rather than reacting to them.
• Build and apply AI-assisted creative content workflows to accelerate ad and product visual production.
• Design and execute high-stakes campaigns for double-digit and payday sale events, Shopee/Lazada's highest-traffic periods.

IT Support / Freelance Designer - Self-Employed

(2017-05)

• Provided technical support for hardware and software systems, resolving user issues efficiently.
• Installed, configured, and maintained IT systems for individual and small business clients.
• Managed social media ad campaigns and produced graphic layouts for marketing materials.
• Delivered tailored creative design solutions aligned with client branding and goals.
• Ensured data security and system optimization through regular maintenance and updates.

IT / Document Controller - Megatec Electro Mechanical Engineers & Contractors - Doha, Qatar

(2012-05 - 2017-02)

• Managed and organized project documentation to ensure traceability and compliance with standards.
• Performed installation, maintenance, and configuration of IT systems and network equipment.
• Conducted system backups, updates, and troubleshooting for end-users.
• Coordinated document exchange between departments, suppliers, and contractors.
• Checked document accuracy, completeness, and ensured timely submission of project records.

Bachelor of Science - Computer Engineering - AMA University