Patrick Pamintuan

Results-driven Business Development and Marketing professional with 7+ years across B2B and B2C environments in Southeast Asia. Proven track record driving revenue growth, expanding market presence, and managing key accounts — with a strong layer of marketing automation and e-commerce operations (Salesforce, data analytics, UI Vision & Excel VBA). Builds the tools, runs the strategy, and ships the automation that ties them together.

Business Owner at VBOSPH (2023-09 – Present)

E-commerce

• Manage and optimize seller accounts on Shopify, Shopee, Temu, and Lazada — store setup, listings, and maintenance.
• Design storefronts and product visuals to improve brand consistency and conversions.
• Automate account-management tasks with UI Vision and build Excel VBA automations for financial audits and inventory.
• Handle outright and consignment account acquisition via Google Forms and cold calling.

Regional Business Development at Grab Southeast Asia (2022-04 – 2023-09)

• Acquired and managed a portfolio of key B2B accounts in the financial sector, achieving 120% of the Q2 sales target.
• Generated a pipeline of 50+ qualified leads per quarter via LinkedIn Sales Navigator and targeted email campaigns.
• Used Salesforce for tracking and Google Sheets for analysis, improving forecast accuracy by 15%.
• Streamlined client onboarding and support with Zendesk, reducing average response time by 20%.

Online Marketing Specialist at The Middle PH (2019-06 – 2022-04)

• Built and managed all listings and campaigns for 3 flagship brands on Lazada and Shopee, growing online sales 35%+ in 12 months.
• Analyzed web and sales data to optimize spend, cutting cost-per-acquisition (CPA) by 25%.
• Scheduled 200+ social posts via Hootsuite, growing combined follower count by 10,000+.

Online Marketing Assistant at Sugarskins / Vineyard / Sugarfrostings (2017-06 – 2019-06)

• Launched and managed multi-channel campaigns across email, social (Hootsuite), and SMS.
• Tracked performance in Excel for data-driven adjustments; expanded reach by moving listings to Lazada and Shopee.

Marketing Associate at SMS Philippines Healthcare Solutions (2016-03 – 2017-04)

• Drove brand awareness and market entry through targeted hospital events, product sampling, and orientations.
• Led client meetings and product training, presenting company services to key stakeholders.

B.S. in Business Management – Far Eastern University (2012 – 2016)