Paul Katigbak

Results-driven sales professional with over 28 years of inbound and outbound sales experience in the food, non-food, chemical solutions, and building materials industries. Proven ability to achieve sales targets while leading teams with strong communication, leadership, and analytical skills.

Senior Sales Manager - King Cement Outlet Corp.

(2024-06)

• Managed cement supply for SMIC and SMEDD projects, ensuring on-time deliveries.
• Coordinated with clients, construction teams, and batching plants to support project execution.
• Oversaw bidding, delivery documentation, and AR/AP coordination.
• Built strong client relationships and presented weekly project updates to the Board of Directors.

Regional Sales Manager - Data Lake Inc. (Starlink Internet Hardware)

(2024-03 - 2024-05)

• Led sales strategy execution and recruited high-performing sales talent.
• Reported sales performance, revenue, and strategic recommendations to the President and Board of Directors.

Sales Manager (Consultancy) - Data Lake Inc. (Starlink Internet Hardware)

(2024-01 - 2024-03)

• Developed and implemented sales processes, organizational structures, and commission plans to improve performance.
• Led sales strategy execution and recruited high-performing sales talent.
• Reported sales performance, revenue, and strategic recommendations to the President and Board of Directors.

Sales Manager (Consultancy) - Co Ban Kiat Hardware Inc.

(2022-11 - 2023-04)

• Optimized General Trade distribution to expand market reach and increase sales.
• Led and developed the sales team and Distributor Sales Operators (DSOs).
• Managed sales budgets, marketing activities, and accounts receivable.
• Strengthened relationships with key clients to support long-term business growth.

Sales Manager (Direct Hired) - Co Ban Kiat Hardware Inc.

(2022-08 - 2022-10)

• Optimized General Trade distribution to expand market reach and increase sales.
• Led and developed the sales team and Distributor Sales Operators (DSOs).
• Managed sales budgets, marketing activities, and accounts receivable.
• Strengthened relationships with key clients to support long-term business growth.

Consultancy - Bigboss Cement Inc.

(2024-01 - 2024-03)

• Established effective distribution strategies to strengthen market reach and drive sales growth.
• Led sales and marketing initiatives, consistently achieving sales targets and driving revenue growth.
• Built strong client and dealer relationships to expand market reach and increase sales.
• Analyzed sales performance and market opportunities to improve business results.
• Reported sales performance and strategic recommendations directly to the President.
• Led and developed the sales team, ensuring effective execution of sales strategies, achievement of targets, and consistent team performance.

Relaunch - Bigboss Cement Inc.

(2023-03 - 2023-12)

• Established effective distribution strategies to strengthen market reach and drive sales growth.
• Led sales and marketing initiatives, consistently achieving sales targets and driving revenue growth.
• Built strong client and dealer relationships to expand market reach and increase sales.
• Analyzed sales performance and market opportunities to improve business results.
• Reported sales performance and strategic recommendations directly to the President.
• Led and developed the sales team, ensuring effective execution of sales strategies, achievement of targets, and consistent team performance.

Senior Sales Manager (Head of Sales) - Bigboss Cement Inc.

(2018-08 - 2021-10)

• Established effective distribution strategies to strengthen market reach and drive sales growth.
• Led sales and marketing initiatives, consistently achieving sales targets and driving revenue growth.
• Built strong client and dealer relationships to expand market reach and increase sales.
• Analyzed sales performance and market opportunities to improve business results.
• Reported sales performance and strategic recommendations directly to the President.
• Led and developed the sales team, ensuring effective execution of sales strategies, achievement of targets, and consistent team performance.

Sales and Distribution Manager (South Luzon) - Bostik Philippines

(2013-01 - 2018-06)

• Maintained zero-accident performance by ensuring compliance with Global Safety HSE and APE standards.
• Provided strong sales leadership, coaching, and mentoring to build a high-performing team.
• Consistently achieved sales targets through effective planning, execution, and market development strategies.
• Implemented trade marketing programs and optimized Bostik product distribution to increase market penetration.
• Managed distributor relationships, collections, product returns, and customer concerns to ensure business growth and customer satisfaction.
• Conducted regular business reviews with distributors to strengthen partnerships and improve sales performance.

Sales and Distribution Specialist (Cavite & Batangas) - Bostik Philippines

(2010-05 - 2012-12)

• Maintained zero-accident performance by ensuring compliance with Global Safety HSE and APE standards.
• Provided strong sales leadership, coaching, and mentoring to build a high-performing team.
• Consistently achieved sales targets through effective planning, execution, and market development strategies.
• Implemented trade marketing programs and optimized Bostik product distribution to increase market penetration.
• Managed distributor relationships, collections, product returns, and customer concerns to ensure business growth and customer satisfaction.
• Conducted regular business reviews with distributors to strengthen partnerships and improve sales performance.

Dealer Account Specialist - All Asia Synergy Distribution Corp.

(2009-09 - 2010-06)

• Managed M150 Energy Drink’s market placement strategy across CALABARZON, strengthening brand presence and market penetration.
• Optimized distributor operations across provinces to improve sales coverage and channel efficiency.
• Implemented marketing initiatives to achieve sales targets and increase brand awareness.
• Conducted market analysis and trade checks to identify opportunities and support sustainable growth.

Dealer Sales Supervisor (Cavite/Batangas) - Allied Star Trading

(2009-01 - 2009-08)

• Led and supervised sales teams to achieve daily targets and business objectives.
• Managed accounts receivable and collections to ensure healthy cash flow.
• Coordinated with principal companies on stock replenishment to maintain product availability.
• Supported promotional activities and new product launches to increase sales and market share.
• Conducted competitor analysis and market assessments to develop strategic growth initiatives.

Asst. Store Manager for Non-Food - Pilipinas Marko

(2008-03 - 2008-09)

• Assists the Store General Manager in achieving sales and profit targets.
• Oversees daily store operations, merchandising, inventory, and service standards.
• Monitors costs, shrinkage, and stock availability.
• Prepares sales reports and recommends promotional activities.
• Monitors competitor activities and recommends improvement plans.
• Coordinates with the Buying/Commercial team, suppliers, and CDM to ensure product availability and sales growth.
• Ensures compliance with quality standards through training and audits.
• Evaluates staff performance and supports employee development.
• Maintains store layout, merchandise presentation, and housekeeping.
• Supervises staff and assigns responsibilities in the absence of Section Heads or Managers.

Senior Sales Officer - Centrepoint Kuwait

(2005-05 - 2007-09)

• Achieves or exceeds sales targets.
• Monitors stock availability and product displays.
• Implements marketing and promotional activities.
• Prepares inventory and stock variance reports.
• Develops and maintains corporate client relationships.
• Ensures effective merchandising and visual displays.
• Leads and develops the sales team to deliver excellent customer service.

Section Head for Non-Food Hardlines - Pilipinas Makro

(2004-08 - 2005-05)

• Drives sales through effective planning and sales strategies.
• Oversees daily operations, inventory, merchandising, and team productivity.
• Ensures excellent customer service and resolves customer concerns.
• Monitors competitors, sales performance, and implements action plans.
• Manages stock ordering, inventory counts, and aging inventory.
• Coordinates with suppliers and internal teams to maintain stock availability.
• Coaches, develops, and motivates staff to improve performance.

Retail Sales Officer - Abenson Inc./Waltermart

(2001-01 - 2004-07)

• Prepares and executes business and sales plans to achieve targets.
• Coordinates stock replenishment and inventory management.
• Builds customer relationships to increase sales and loyalty.
• Develops new business opportunities and market growth.
• Leads and manages the sales team to achieve performance goals.
• Monitors inventory trends and competitor activities.

Retail Sales Coordinator - Abenson Inc./Waltermart

(1998-03 - 2000-12)

• Prepares and executes business and sales plans to achieve targets.
• Coordinates stock replenishment and inventory management.
• Builds customer relationships to increase sales and loyalty.
• Develops new business opportunities and market growth.
• Leads and manages the sales team to achieve performance goals.
• Monitors inventory trends and competitor activities.

Sales Executive - Auto Resources Trading Corp.

(1997-06 - 1997-12)

• Increased Proton car sales through effective marketing and sales strategies.
• Developed new clients to generate future sales opportunities.
• Prepared weekly reports on lead status and sales progress.

Bachelor of Science in Commerce - Management - Colegio de San Juan de Letran – Calamba City (1993-06 - 1997-03)