Paul Katigbak

Results-driven sales professional with over 28 years of inbound and outbound sales experience in the food, non-food, chemical solutions, and building materials industries. Proven ability to achieve sales targets while leading teams with strong communication, leadership, and analytical skills.

Senior Sales Manager at King Cement Outlet Corp. (2024-06 – Present)

• Managed cement supply for SMIC and SMEDD projects, ensuring on-time deliveries.
• Coordinated with clients, construction teams, and batching plants to support project execution.
• Closely worked with Eagle Cement Team for proper execution of deliveries, A/P on time.
• Oversaw bidding, delivery documentation, and A/R coordination with SM Accounting.
• Built strong client relationships and presented weekly project updates to the Board of Directors.

Regional Sales Manager at Data Lake Inc. (Starlink Internet Hardware) (2024-03 – 2024-05)

Sales Manager (Consultancy) at Data Lake Inc. (Starlink Internet Hardware) (2024-01 – 2024-03)

• Developed and implemented sales processes, organizational structures, and commission plans to improve performance.
• Led sales strategy execution and recruited high-performing sales talent.
• Reported sales performance, revenue, and strategic recommendations to the President and Board of Directors.

Sales Manager (Consultancy) (Direct Hired) at Co Ban Kiat Hardware Inc. (2022-11 – 2023-04)

• Optimized General Trade distribution to expand market reach and increase sales.
• Led and developed the sales team and Distributor Sales Operators (DSOs).
• Managed sales budgets, marketing activities, and accounts receivable.
• Strengthened relationships with key clients to support long-term business growth.

Sales Manager (Direct Hired) at Co Ban Kiat Hardware Inc. (2022-08 – 2022-10)

Consultancy at Bigboss Cement Inc. (2024-01 – 2024-03)

Relaunch at Bigboss Cement Inc. (2023-03 – 2023-12)

Senior Sales Manager (Head of Sales) at Bigboss Cement Inc. (2018-08 – 2021-10)

• Established effective distribution strategies to strengthen market reach and drive sales growth.
• Led sales and marketing initiatives, consistently achieving sales targets and driving revenue growth.
• Built strong client and dealer relationships to expand market reach and increase sales.
• Analyzed sales performance and market opportunities to improve business results.
• Reported sales performance and strategic recommendations directly to the President.
• Led and developed the sales team, ensuring effective execution of sales strategies, achievement of targets, and consistent team performance.

Sales and Distribution Manager (South Luzon) at Bostik Philippines (2013-01 – 2018-06)

• Maintained zero-accident performance by ensuring compliance with Global Safety HSE and APE standards.
• Provided strong sales leadership, coaching, and mentoring to build a high-performing team.
• Consistently achieved sales targets through effective planning, execution, and market development strategies.
• Implemented trade marketing programs and optimized Bostik product distribution to increase market penetration.
• Managed distributor relationships, collections, product returns, and customer concerns to ensure business growth and customer satisfaction.
• Conducted regular business reviews with distributors to strengthen partnerships and improve sales performance.

Sales and Distribution Specialist (Cavite & Batangas) at Bostik Philippines (2010-05 – 2012-12)

• Maintained zero-accident performance by ensuring compliance with Global Safety HSE and APE standards.
• Provided strong sales leadership, coaching, and mentoring to build a high-performing team.
• Consistently achieved sales targets through effective planning, execution, and market development strategies.
• Implemented trade marketing programs and optimized Bostik product distribution to increase market penetration.
• Managed distributor relationships, collections, product returns, and customer concerns to ensure business growth and customer satisfaction.
• Conducted regular business reviews with distributors to strengthen partnerships and improve sales performance.

Dealer Account Specialist at All Asia Synergy Distribution Corp. (2009-09 – 2010-06)

• Managed M150 Energy Drink’s market placement strategy across CALABARZON, strengthening brand presence and market penetration.
• Optimized distributor operations across provinces to improve sales coverage and channel efficiency.
• Implemented marketing initiatives to achieve sales targets and increase brand awareness.
• Conducted market analysis and trade checks to identify opportunities and support sustainable growth.

Dealer Sales Supervisor (Cavite/Batangas) at Allied Star Trading (2009-01 – 2009-08)

• Led and supervised sales teams to achieve daily targets and business objectives.
• Managed accounts receivable and collections to ensure healthy cash flow.
• Coordinated with principal companies on stock replenishment to maintain product availability.
• Supported promotional activities and new product launches to increase sales and market share.
• Conducted competitor analysis and market assessments to develop strategic growth initiatives.

Asst. Store Manager for Non-Food at Pilipinas Marko (2008-03 – 2008-09)

• Assists the Store General Manager in achieving sales and profit targets.
• Oversees daily store operations, merchandising, inventory, and service standards.
• Monitors costs, shrinkage, and stock availability.
• Prepares sales reports and recommends promotional activities.
• Monitors competitor activities and recommends improvement plans.
• Coordinates with the Buying/Commercial team, suppliers, and CDM to ensure product availability and sales growth.
• Ensures compliance with quality standards through training and audits.
• Evaluates staff performance and supports employee development.
• Maintains store layout, merchandise presentation, and housekeeping.
• Supervises staff and assigns responsibilities in the absence of Section Heads or Managers.

Senior Sales Officer at Centrepoint Kuwait (2005-05 – 2007-09)

• Achieves or exceeds sales targets.
• Monitors stock availability and product displays.
• Implements marketing and promotional activities.
• Prepares inventory and stock variance reports.
• Develops and maintains corporate client relationships.
• Ensures effective merchandising and visual displays.
• Leads and develops the sales team to deliver excellent customer service.

Section Head for Non-Food Hardlines at Pilipinas Makro (2004-08 – 2005-05)

• Drives sales through effective planning and sales strategies.
• Oversees daily operations, inventory, merchandising, and team productivity.
• Ensures excellent customer service and resolves customer concerns.
• Monitors competitors, sales performance, and implements action plans.
• Manages stock ordering, inventory counts, and aging inventory.
• Coordinates with suppliers and internal teams to maintain stock availability.
• Coaches, develops, and motivates staff to improve performance.

Retail Sales Officer at Abenson Inc./Waltermart Inc. (2001-01 – 2004-07)

• Prepares and executes business and sales plans to achieve targets.
• Coordinates stock replenishment and inventory management.
• Builds customer relationships to increase sales and loyalty.
• Develops new business opportunities and market growth.
• Leads and manages the sales team to achieve performance goals.
• Monitors inventory trends and competitor activities.

Retail Sales Coordinator/Product Specialist at Abenson Inc./Waltermart Inc. (1998-03 – 2000-12)

• Prepares and executes business and sales plans to achieve targets.
• Coordinates stock replenishment and inventory management.
• Builds customer relationships to increase sales and loyalty.
• Develops new business opportunities and market growth.
• Leads and manages the sales team to achieve performance goals.
• Monitors inventory trends and competitor activities.

Sales Executive at Auto Resources Trading Corp. (1997-06 – 1997-12)

• Increased Proton car sales through effective marketing and sales strategies.
• Developed new clients to generate future sales opportunities.
• Prepared weekly reports on lead status and sales progress.

Bachelor of Science in Commerce in Management – Colegio de San Juan de Letran – Calamba City (1993-06 – 1997-03)