Associate - Planning (Marketing & Strategy Planning) at WPP MEDIA (2026-01 – Present)
- Develop and execute integrated media plans and campaign strategies for four major FMCG brands, aligning client objectives with appropriate marketing funnel stages and optimizing campaigns to achieve key KPIs across millions of target audiences.
- Manage media budgets and campaign allocations based on client objectives, while coordinating with key digital media partners including Google, Meta, and TikTok to facilitate campaign execution and ensure effective delivery against planned KPIs.
Marketing and Brand Development Intern at ONELOT (2025-09 – 2025-11)
- Spearheaded social media campaigns across Facebook, Instagram, and TikTok, increasing audience engagement and driving brand visibility through data-driven strategies and a structured content calendar.
- Developed compelling digital and print marketing assets, including visuals, copy, and sales materials, that enhanced client communications and supported on-the-ground sales initiatives.
Marketing Intern at CASA NOVA FURNITURE (2025-01 – 2025-04)
- Conducted competitive market research and created a weekly insights report that helped guide 5+ strategic campaign adjustments, contributing to a 10% increase in social media engagements.
- Spearheaded the product photo and video shoot, coordinating with creative teams to produce high-quality visual assets that led to a 25% increase in website time-on-page and a 35% boost in social media engagement.
- Developed a comprehensive marketing calendar and brand book, streamlining campaign planning and ensuring consistent brand messaging across all channels.
Project Management Intern at DLSU CENTER FOR BUSINESS RESEARCH AND DEVELOPMENT (2024-09 – 2024-12)
- Spearheaded the planning and execution of 5 business-focused webinars, attracting an average of 300 participants each and strengthening brand authority and engagement.
- Assisted in planning and coordinating project timelines across 3 cross-functional teams, contributing to a 10% reduction in project delivery time.
Services Director at DLSU Multipurpose Student Cooperative (2023-09 – 2024-12)
- Led a team of 10 members, improving operational efficiency and increasing print order volume by 30% during tenure through process optimization and clear task delegation.
- Trained and onboarded 10+ new department members every term, reducing onboarding time by 40% and ensuring consistent quality and adherence to production standards.
- Spearheaded the production of over 10+ weekly print orders (certificates, posters, tarpaulins), achieving a 95% on-time completion rate and streamlining workflow for faster turnaround.
Marketing Logistics Officer at DLSU Multipurpose Student Cooperative (2021-12 – 2023-08)
- Designed and produced 20+ marketing publication materials (e.g., posters, brochures, digital content), enhancing campaign visibility and contributing to a 20% increase in audience engagement.
- Managed inventory and distribution of promotional materials, cutting material shortages by 25% through improved tracking and supplier coordination.
Assistant Manager at RL Balloons and Party Needs Center (2016-04 – 2024-12)
- Strengthened merchandising and promotional strategies, leading to a 20% increase in customer foot traffic and a 15% boost in monthly sales.
- Implemented customer service improvements and team training initiatives, resulting in a 20% increase in customer satisfaction scores and more repeat purchases.
- Introduced new products or services, increased marketing activities, and improved customer service to drive sales.
