Raymond Cielos

Results-oriented Marketing professional with a Bachelor of Science in Business Administration. Proven track record in the telecommunications industry, rapidly progressing from direct sales execution to strategic marketing administration role. Expert in data-driven strategy, specializing in the creation of promotional mechanics, churn rate analysis, and competitor benchmarking.

Adept at translating complex data into actionable promotional strategies and presenting quarterly performance reports to executive leadership. Strong background in ensuring data integrity, cross-functional collaboration, and customer relationship management.

Marketing Admin Staff - General Telephone System, Inc. (GTSI) - Candelaria, Quezon

(2024-09)

• Strategic Planning & Promotion Management: Design and conceptualize comprehensive promo mechanics by analyzing sales performance, churn rates, and competitor offerings. Present proposals to management and, upon approval, cascade mechanics to all departments and branch staff to ensure successful rollout.
• Data Analysis & Reporting: Compile and analyze complex data sets regarding subscriber trends (upgrades, downgrades, new lines). Present detailed cut-off reports and high-level Quarterly Performance Reports to the management to aid in re-assessing company targets and strategies.
• Quality Assurance & Monitoring: Oversee the integrity of the Service Order database across all branches. Audit branch staff inputs to ensure correct formatting, accurate fee charging, and adherence to company standards.
• Cross-Functional Collaboration: Collaborate with the IT Department on technical requirements for new promotions and direct the Marketing Designer on visual requirements for marketing collaterals.
• Customer Support & Retention: Manage company communication channels to resolve escalated subscriber inquiries regarding billing, installation, and technical issues, ensuring high levels of customer satisfaction.

Sales Executive - General Telephone System, Inc. (GTSI) - Candelaria, Quezon

(2024-02 - 2024-09)

• Field Marketing & Lead Generation: Conducted strategic fieldwork and saturation drives in target areas to distribute promotional materials and educate potential clients on internet and landline offerings.
• Customer Acquisition: Managed the end-to-end application process, including interviewing applicants, explaining contract terms, and ensuring compliance with company policies.
• Market Intelligence: generated daily activity reports using Microsoft Excel, capturing critical data on customer demographics, location feasibility, and feedback on competitor ISPs to inform management decisions.

Bachelor of Science in Business Administration - Marketing Management - Tayabas Western Academy