Ria Rocel Vicedo

Analytics and marketing operations professional with 5+ years of experience leading data-driven initiatives across marketing and supply chain functions. Proven expertise in analytics operations, dashboard governance, project leadership, and performance measurement. Skilled in transforming complex data into actionable insights, driving strategic decision-making, and building scalable analytics frameworks that improve business performance and operational excellence.

Marketing Insights & Analytics Operations Lead - Schneider Electric - Rosario, Cavite

(2026-04)

• Lead and coordinate end-to-end analytics projects, from requirement gathering and scoping to deployment, ensuring timely delivery aligned with business priorities and strategic objectives.
• Oversee EMMA's dashboard portfolio, managing planning, governance, refresh schedules, maintenance activities, quality assurance, and stakeholder communications.
• Develop and enhance MarCom operating models, analytics playbooks, governance frameworks, and standardized documentation to drive scalability, consistency, and strong data stewardship.
• Analyze marketing performance data and provide actionable insights that influence business strategy, optimize campaigns and channels, and enable continuous performance improvement.
• Lead data quality management initiatives, including data validation, issue resolution, and process improvements across dashboards, ETL pipelines, CRM systems, and Tableau reporting environments.
• Partner with cross-functional global stakeholders to streamline analytics operations and improve the efficiency and reliability of marketing performance reporting.

Senior Business Analyst - Schneider Electric - Rosario, Cavite

(2025-05 - 2026-03)

• Led a cross-functional analytics team driving data-driven marketing strategies and performance optimization.
• Developed and maintained analytical models and dashboards to evaluate KPIs across marketing channels.
• Translated complex datasets into actionable insights that guided senior management's strategic decisions.
• Collaborated with global marketing, sales, and operations stakeholders to align analytics initiatives with business goals.
• Drove innovation through adoption of advanced analytics tools and methodologies.

Business Analyst - Schneider Electric - Rosario, Cavite

(2022-05 - 2025-04)

• Designed and managed dashboards to monitor marketing communication performance across Power Systems and Services divisions.
• Delivered actionable insights from global campaign data to improve brand engagement and awareness KPIs.
• Partnered with activation and campaign managers to optimize marketing effectiveness.
• Supported global data initiatives involving data extraction, visualization, and performance reporting.

Supply Chain Planner I - Maxim Integrated (now Analog Devices) - Gen. Trias City, Cavite

(2021-02 - 2022-05)

• Conducted deep-dive analytics on supply chain performance, identifying bottlenecks and proposing data-driven solutions.
• Built SQL queries and Tableau reports to track supply metrics and support decision-making.
• Collaborated with cross-functional teams to ensure operational efficiency and delivery reliability.

On-the-Job Trainee – Lean Team, Engineering Dept. - Danam Philippines Inc. - Rosario, Cavite

(2019-06 - 2019-07)

• Supported process improvement projects through lean strategies and ergonomics studies to enhance production efficiency.

Bachelor of Science - Industrial Engineering - Cavite State University – Main Campus (2015 - 2020)