Ricca Neuda
Real Estate Operations, CRM & Marketing Coordinator
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About
Real Estate CRM, Marketing & Transaction Coordinator with 2+ years of experience supporting U.S.-based real estate teams and digital marketing businesses. Skilled in CRM management, transaction coordination support, listing workflows, and marketing automation. Experienced in platforms such as Follow Up Boss, Keller Williams Command, DocuSign, CAR Forms, MLS platforms, and listing distribution channels including Zillow, Realtor.com, and Google My Business.
Proven ability to streamline operations, automate lead workflows, and support listing-to-closing processes with accuracy and efficiency. Highly organized, detail-oriented, and tech-savvy, with strong multitasking abilities in fast-paced remote environments.
Experience
Real Estate Operations & Marketing Coordinator at The Baez Team – Keller Williams (2026-03 – 2026-08)
Supported day-to-day real estate operations and transaction coordination for The Baez Team, assisting with transactions from contract through closing.
- Managed transaction files, document collection, deadlines, follow-ups, and administrative requirements to help keep deals organized and moving forward.
- Prepared and maintained transaction documents using DocuSign, CAR ZipForms, and Keller Williams Command, ensuring accurate and timely documentation.
- Assisted with listing coordination and property marketing, including listing updates, marketing materials, virtual tours, and online property promotion.
- Managed and maintained the team's social media presence, including content planning, content creation, scheduling, and publishing.
- Created and managed email newsletters and digital marketing campaigns to engage leads, clients, and the team's audience.
- Supported the team's broader digital marketing strategy through social media, email marketing, website updates, and other online marketing initiatives.
- Maintained and updated website content, landing pages, and marketing materials to support listings, campaigns, and lead generation.
- Coordinated communication and follow-ups with agents, clients, vendors, and other parties involved in transactions and marketing activities.
- Maintained organized digital files, transaction records, marketing assets, and operational documentation.
- Assisted with ongoing workflow improvements and administrative processes to improve efficiency across the team's operations and marketing activities.
Digital Marketing at Outsourced Doers (2024-10 – 2026-02)
- Managed and optimized Follow Up Boss CRM, including pipelines, tagging, smart lists, lead organization, and automated workflows.
- Built and maintained CRM systems and automations to streamline lead follow-up and reduce manual administrative work.
- Created and managed email marketing campaigns and automated sequences using platforms including Flodesk, ActiveCampaign, and Mailchimp.
- Managed website content, landing pages, forms, integrations, and ongoing website updates to support digital marketing campaigns.
- Planned, created, and scheduled social media content across multiple platforms while maintaining content calendars and brand consistency.
- Supported lead generation and marketing funnels through landing pages, opt-in forms, automated communications, and follow-up systems.
- Managed digital marketing assets and coordinated content across social media, email, websites, and other marketing channels.
- Monitored marketing performance and tracked key metrics using Google Analytics and Google Search Console.
- Assisted with workflow documentation, process improvement, and day-to-day digital marketing operations.
- Collaborated with clients and internal team members to execute marketing campaigns, maintain systems, and meet ongoing deliverables.
Digital Communications Team Lead (2021-08 – 2024-05)
Led and supervised a remote team managing high-volume real-time customer communications across digital platforms.
- Developed messaging frameworks and objection-handling strategies to improve engagement, retention, and response efficiency.
- Monitored KPIs including response time, engagement, retention, and productivity.
- Implemented workflow improvements and communication processes that increased team productivity and consistency.
- Provided team guidance, performance monitoring, and operational support in a fast-paced remote environment.
Education
Bachelor of Science in Computer Engineering – Surigao del Norte State University (2020-08 – 2024-06)


