Rocelle Joyce Centeno

I'm an experienced Amazon Virtual Assistant and Copywriter with a proven track record of success in creating and optimizing product listings that drive visibility, engagement, and sales across various e-commerce platforms. Since 2022, I have worked as an E-Commerce SEO Specialist, Product Lister, and Content Writer, helping brands grow across Amazon FBA/FBM, Walmart, Shopify, and TikTok Shop through strategic SEO, compelling copywriting, and marketplace optimization. With hands-on experience managing seller accounts, I coordinate image and infographic creation, monitor listings and inventory, and collaborate with cross-functional teams to maintain accurate, strategic, and high-performing product pages.

My expertise extends beyond SEO and copywriting, with strong skills in customer service, social media management, B2B lead generation, cold calling, hybrid marketing, and sales. In addition, my background as a Quality Assurance Analyst strengthened my attention to detail, performance evaluation, and process improvement skills, allowing me to consistently deliver high-quality work in fast-paced e-commerce environments. I thrive in the ever-evolving online retail landscape, combining data-driven SEO strategies with persuasive content and customer-focused solutions to help brands increase visibility, drive sales, and build long-term customer trust.

Amazon SEO Specialist - Copywriter - Lucky 21

(2024-05 - 2026-04)

As an Amazon SEO Specialist and Copywriter at Lucky 21, I collaborated with vendors and buyers to deliver accurate, SEO-optimized product listings at least a month ahead of launch. Beyond creating content, I handled manual and bulk uploads via flat files, optimized all attributes, including A+ content, infographics, and alt text, with high-impact keyword phrases. I also resolved listing issues and worked directly with Amazon support to fix errors and ensure listings stayed active and compliant.

• Amazon Seller Central expertise
• Walmart Seller Center
• Tiktok Seller Center
• Strategic SEO Listing Creation & Optimization
• Keyword Rsearch and Implementation
• Product feature verification (CAD and real-life image review)
• Vendor and Buyer Coordination
• Accurate Product Specification Documentation
• Performance Tracking and Reporting
• Tiktok Listing Creation
• Conducting in-depth keyword research to optimize product listings for improved discoverability and higher rankings in search results
• Writing product descriptions, titles, and bullet points that not only provide valuable information but also connect with the target audience's needs and desires
• Monitoring and managing listings across Amazon, Tiktok, and Walmart platforms to maintain excellent listing quality and satisfaction ratings
• Provide and Develop Ideas to create engaging A+ Contents and relevant Alt Texts
• Applying SEO best practices to ensure that product listings are not only persuasive but also optimized for search engines across multiple e-commerce platforms

Amazon VA/Copywriter - TRIAREM

(2022-12 - 2024-05)

• Amazon Seller Central expertise
• Product Listing Creation & Optimization
• PPC campaign management Thru Perpetua
• Inventory management across multiple e-commerce platforms
• Customer service across multiple e-commerce platforms
• Copywriting and content creation
• SEO Integration and keyword optimization across multiple e-commerce platforms
• Proficiency with various e-commerce software and tools
• Multitasking and time management
• Conducting in-depth keyword research to optimize product listings for improved discoverability and higher rankings in search results
• Writing product descriptions, titles, and bullet points that not only provide valuable information but also connect with the target audience's needs and desires
• Monitoring and managing listings across Amazon, Tiktok, and Walmart platforms to maintain excellent listing quality and satisfaction ratings
• Provide and Develop Ideas to create engaging A+ Contents and relevant Alt Texts
• Applying SEO best practices to ensure that product listings are not only persuasive but also optimized for search engines across multiple e-commerce platforms

Quality Assurance Manager - CALLBOX INC/Contact DB Holdings - Davao - Davao

(2021-10 - 2022-12)

At Callbox, I was responsible for ensuring that only high-quality leads were passed on to clients by carefully evaluating each one against specific campaign requirements. I implemented and managed structured weekly and monthly review processes, providing personalized feedback and targeted coaching that significantly improved conversion rates. My role also involved in-depth research and analysis of lead data to ensure accuracy and relevance, along with creating detailed monthly reports to track performance against goals.

Collaboration was a core part of my work, I led team training sessions and fostered a culture of continuous improvement, driving more effective and consistent lead generation outcomes.

• Quality evaluation and assurance
• Data analysis and reporting
• Team leadership and coaching
• Cross-functional collaboration
• Training and development
• Performance metrics and KPI tracking
• Meticulous attention to detail

Outbound Sales Development Specialist - CALLBOX INC/Contact DB Holdings - Davao - Davao

(2020-10 - 2021-10)

I consistently met and exceeded appointment-setting targets by using a hybrid approach across voice and non-voice platforms, which improved both lead engagement and conversion rates. Leveraging my content writing skills, I developed persuasive scripts and messaging that resonated with prospects, leading to a notable increase in successful appointments. In addition to sourcing and researching high-quality leads, I managed LinkedIn accounts and executed outbound lead generation campaigns through LinkedIn, Zoho, and Apollo, combining email outreach with personalized engagement strategies.

I also implemented community-based lead generation tactics to build relationships and identify new prospects within targeted online spaces. My hands-on involvement in both sales and marketing workflows, along with strong CRM proficiency, ensured an organized, efficient lead management process that consistently delivered qualified opportunities to the sales team.

• Appointment Setting
• B2B Lead Generation
• Cold Calling & Email Outreach
• LinkedIn Prospecting
• Client Engagement & Relationship Building
• Prospect Nurturing
• Target & KPI Achievement

Customer Service Representative - Dreametry Inc.

(2018-06 - 2019-09)

As a Customer Service Representative at Dreametry Inc., I play a key role in ensuring seamless communication between the company and its customers. I manage various digital platforms to promptly respond to customer emails, messages, and inquiries, providing accurate information and support. I am responsible for placing orders, tracking shipments, and regularly checking the status of customer purchases to ensure timely delivery and satisfaction.

In addition to customer support, I provide consistent updates to management and clients regarding order progress and inventory levels. I help monitor ongoing marketing campaigns to track performance and provide insights, while also managing the company's social media accounts by responding to customer comments and inquiries, helping to build brand engagement and loyalty. My role also involves assisting in basic product design tasks to support the creative team and maintaining organized spreadsheets containing sensitive customer information to ensure data accuracy and privacy.

This multi-functional position requires strong communication, organization, and adaptability to meet the dynamic needs of the business and its clients.

• Shipment Tracking & Coordination
• Inventory Monitoring
• Problem-Solving & Conflict Resolution
• Attention to Detail

Amazon SEO Specialist - Copywriter - AGM Attention Grabbing Media

(2022-05 - 2022-12)

SEO Specialist and Copywriter at Attention Grabbing Media (AGM), I optimized listings and content for both emerging and established U.S. supplement brands. I balanced short-term goals for medium and smaller clients with long-term strategies for larger accounts. After being promoted to Account Manager, I led client communications and ensured seamless execution across campaigns.

• SEO optimization for dietary supplement products
• Copywriting for e-commerce and brand development
• Project management for small to large-scale clients
• Client relationship management and account oversight
• Strategy development for private label and established brands
• Short-term goal planning and execution
• Cross-team collaboration for multimedia projects
• Market research and competitive analysis
• Multitasking and time management
• Proficiency with e-commerce and SEO tools

Social Media Manager - P-Beauty Hair

(2024-02 - 2024-05)

Social Media Manager and Virtual Assistant, I manage META Instagram, TikTok, Facebook, and website content. I create and schedule posts, captions, and blogs on time, ensuring consistency with the brand's voice. I also handle customer inquiries, engage with followers, and maintain website content to keep everything up-to-date and aligned with current campaigns.

• Content Creation
• Content Scheduling
• Social Media Strategy
• Copywriting and Brand Voice Alignment
• On Page SEO
• Cross-Platform Consistency
• Social Media Tools (Meta Business Suite, TikTok Business Center, Canva, etc.)
• Reporting

Bachelor of Science - Secondary Education Major in English - University of Southeastern Philippines (2014-01 - 2015-12)

Bachelor of Science - Human Resource Management - Saint Alexius Colle of Marbel Inc. (2016-01 - 2017-12)