Ross Rivera

Operations and team leader with 15 years of experience across the creator management and software delivery industries, including 5+ years running multi-department operations inside a creator agency. Led acquisition, onboarding, and content distribution across Instagram, TikTok, Reddit, YouTube, and OnlyFans, managing teams and executing at volume across all active platforms. Built departments, hired and trained staff, and worked directly with agency leadership to drive growth and maintain brand consistency across every creator account.

Experienced with multi-account posting infrastructure, platform compliance, and performance tracking. Brings direct, senior-level experience in adult creator content operations with a proven record of leading cross-functional teams toward measurable results.

Phoenix Management - Team Leader | Dec 2020 – March 2026

Led three departments across a creator management agency, Acquisition, Onboarding, and Branding, with direct oversight of content operations, platform strategy, and team execution across multiple social media platforms.

• Oversaw content planning, posting schedules, and caption direction across Instagram, TikTok, Reddit, and YouTube for managed creator accounts.

• Directed social media account creation and warming processes to ensure each creator launched with a healthy, active presence.

• Approved all outgoing content and guided team members on platform trends, helping creators produce relevant and timely posts.

• Built and maintained brand identity for each creator across all platforms including OnlyFans, ensuring consistent presentation from profile setup to content style.

• Developed model descriptions and tailored bio copy to match each creator's brand voice and audience positioning.

• Managed the full client acquisition pipeline and ran onboarding workflows that brought new creators into the agency smoothly.

• Worked closely with the CEO on agency-wide strategy and direction.

Axiom International - Director of Delivery | June 2011 – November 2020

Oversaw software license delivery and customer support operations for Axiom International and its affiliate, LinkTek, managing end-to-end fulfillment across a global client base.

• Streamlined license creation and distribution workflows, reducing errors and improving turnaround time.

• Partnered with Sales and Support teams to align delivery processes with client expectations and business goals.

• Ensured accurate and timely license fulfillment, directly supporting client retention and recurring revenue.

• Served as the operational link between technical delivery and client-facing teams, keeping service quality consistent across both companies.