Ruthie Bagay

A communications and digital-media practitioner with robust experience in government communications, creative direction, and cross-platform content development. My background blends strategic messaging, digital marketing, and creative leadership, giving me a well-rounded skill set in content creation, brand storytelling, and team coordination.

Associate Creative Director at Black Peak Hypermedia (2025-09 – Present)

Provide creative direction for campaigns across broadcast and digital media with leadership of writers and production teams.

• Provide creative direction for campaigns across broadcast and digital media
• Lead writers and production teams to develop cohesive, effective messaging and storytelling
• Conducts creative presentations and client pitches; manage concept development from start to finish
• Led key accounts and achieved 95% client satisfaction through proactive campaign management
• Handled end-to-end compliance processes including ASC approvals and ad performance optimization

Communications Consultant at Department of Education (2025-08 – 2026-03)

Managed complex public mandates with measurable KPIs and high-profile campaigns.

• Achieved a 100% project delivery rate by aligning complex public mandates with measurable KPIs
• Spearheaded a high-profile campaign that increased public trust scores by 10% and generated over 1,500 organic media mentions through radical accountability and data-sharing

Digital Marketing Specialist at rockbird media (2024-04 – 2024-10)

Data-led content strategies and team management across digital platforms.

• Drove 70% increase in engagement through data-led content strategies
• Enhanced SEO, resulting in 30% organic traffic growth
• Managed 5-member team; created content calendars across platforms

Influencer Relations and Account Manager (Project-Based) at Synergy 88 (2023-06 – 2024-06)

Managed influencer marketing campaigns and campaign logistics.

• Managed 5+ influencer marketing campaigns, achieving 100% client satisfaction and boosting online brand presence
• Maintained organized records of campaign timelines, contracts, and deliverables
• Oversaw campaign logistics, talent coordination, and final presentations

Remote Account Manager at BioBuild LLC (2022-07 – 2023-08)

Oversaw multi-channel marketing campaigns and team communication.

• Oversaw multi-channel marketing campaigns and ensured strategic alignment with business goals
• Facilitated communication between teams and ensured delivery of measurable outcomes

Account Manager at Beacon. Co. (2020-11 – 2022-06)

Managed key accounts with focus on client satisfaction and compliance.

• Led key accounts and achieved 95% client satisfaction through proactive campaign management
• Handled end-to-end compliance processes including ASC approvals and ad performance optimization

Bachelor of Arts in Broadcasting – Bulacan State University (2024)