Shekina Pinoy

I have a degree in Business Administration major in Marketing and more than 3 years of total experience in social media management, content creation, and digital marketing. I've worked with brands in hospitality, food and beverage, finance, e-commerce, and BPO industries, helping them grow their businesses and online presence through social media, content strategy, copywriting, community engagement, and campaign execution.

Digital Marketing Strategist - Freelance (Self-employed)

(2025-01)

• Developing and executing data-driven digital marketing campaigns to boost brand engagement
• Utilizing CRM tools and Meta Ads to target customers, set up marketing automation, and track campaigns
• Optimizing social media and email marketing strategies for lead generation
• Analyzing campaign performance and metrics to enhance effectiveness and maximize ROI

Social Media Executive - Kavi Philippines

(2026-01 - 2026-06)

• Overseeing and scheduling the publication of high-quality, original content tailored to specific channels
• Ensuring quality assurance for published content
• Handling online community engagement, replying to comments, messages and relevant groups
• Tracking and reporting on campaign performance metrics
• Implementing SEO for social media to improve content visibility

Customer Service Representative - Sagility

(2024-06 - 2024-11)

• Addressing concerns from respective clients either through voice support or non-voice assistance
• Providing customer service by handling inquiries, resolving issues, and offering solutions to clients' problems

Social Media Manager & Content Writer - Taytay Sa Kauswagan (A Microfinance NGO), Inc.

(2023-09 - 2024-05)

• Providing write-ups and content for social media, newsletter, web page, video scripts, marketing collaterals, proposals and business plans
• Managing the company's social media page
• Leading the content planning and creating content concepts for social media and marketing initiatives
• Crafting and researching ideas for monthly themes and activities

Commercial Associate - Ecommerce - ADA Asia

(2022-06 - 2023-09)

• Handling e-commerce platforms in products, content, chats, campaigns, traffic, conversion rate, etc.
• Developing comprehensive content plans for online store campaign posters and customer engagement scripts
• Assisting in developing a cross-functional strategy to grow brands' business and ensure smooth operations

Content Moderator - Conectys Iloilo

(2020-05 - 2022-05)

• Reviewing and moderating user-generated content
• Enforcing the online community's safety
• Identifying behavioral & technical issues, patterns & trends in the community
• Escalating issues, observations, opportunities & insights
• Proofreading and transcribing subtitles for the videos

Business Development Representative - VIICVII Inc.

(2019-11 - 2020-05)

• Collecting data on qualified leads and existing accounts
• Monitoring customer bases and identifying new ones
• Finding prospects through lead generation, research and data mining
• Preparing report on customer behavior, competitors' activities, outcomes and sales

Bachelor of Science - Business Administration major in Marketing - University of the Philippines Visayas