Sean Adajar

PR and campaign specialist experienced in influencer marketing, creative executions, and brand storytelling. Skilled in managing end-to-end campaigns, coordinating cross-functional teams, and creating audience-driven experiences across fintech, lifestyle, and wellness brands. Passionate about fitness and wellness, with experience supporting studio operations and community engagement within the fitness industry.

Account Officer (PR Agency) at SPARK IT (2025-01 – Present)

• Managed 8–11 PR and influencer campaigns (ongoing and completed), ensuring consistent on-time delivery
• Served as Person-in-Charge (PIC) for 5 campaigns, leading end-to-end execution from ideation to reporting
• Led campaign coordination across client, internal teams, and external partners
• Developed campaign concepts, decks, and proposals aligned with brand objectives
• Built and curated 50–150+ influencer/KOL lists, supporting targeted campaign rollouts
• Coordinated with influencers, artists, and suppliers to fulfill campaign requirements
• Delivered campaigns that consistently met or exceeded KPIs across reach and engagement
• Generated 1.4M+ total reach and impressions for a campaign involving 35 Facebook groups, 1 community, 20 nano KOLs, and 4 fan pages
• Created post-campaign reports (PMRs), analyzing performance metrics and key insights
• Managed project trackers, timelines, and documentation using Google Workspace, Notion, and Canva

Operations Associate (Marketing Support) at SADDLE ROW (2024-01 – 2025-09)

• Supported marketing strategy and campaign execution through content ideation and planning
• Produced social media content including reels, carousels, and promotional materials
• Assisted in influencer coordination and brand collaborations
• Contributed to content shoots and campaign rollouts, ensuring timely execution
• Supported engagement campaigns to drive customer acquisition and retention

Content & Partnerships Associate (Digital Creator) at ADDIE ADA JAR (2025-05 – 2025-09)

• Coordinated 10+ monthly brand partnerships
• Managed content calendars, scripts, and shoots
• Supported content production and workflow systems (Notion, GDrive)

Content Editor (Freelance / Project-Based) at ADDIE ADA JAR (2023-01 – 2024-09)

• Edited reels, carousels, and podcast content
• Optimized content for performance and engagement
• Delivered outputs with up to 3–4x higher views vs average posts

Bachelor of Arts in Asian Studies – University of Santo Tomas (2019-01 – 2023-01)