Sherry Joy Lim Lianting

Performance marketer with 3+ years of paid search experience managing $70K+ in ad budgets across Amazon PPC. Generated $280K+ in sales for 6 brands while maintaining ACOS under 25% and TACOS under 15%. Strong foundation in keyword research, bid strategy, and campaign analytics. Expanding into Google Ads, Meta Ads, and TikTok Ads with a data-first approach.

Amazon PPC Specialist at Self-Employed (Freelance) (2022-01 – Present)

Managed Amazon PPC campaigns across 6 brands in education, home organization, and lifestyle categories.

• Managed $70K+ in Amazon ad spend across 6 brands in education, home organization, and lifestyle categories, generating $280K+ in total sales
• Reduced average ACOS from 100%+ (launch phase) to under 25% by restructuring campaigns, pausing low-performers, and focusing budget on high-converting keywords
• Improved keyword rankings from below position 50 to top 20 for priority search terms, growing organic visibility and reducing long-term ad dependency
• Maintained TACOS under 15% and net profit margins of 18% to 42% across 11+ product categories during peak season (Q3 2025)
• Delivered weekly performance reports with clear next steps, earning long-term client retention (average relationship: 1+ year)

Advisor, Client Solutions at FactSet Philippines, Inc. (2023-04 – 2024-12)

Provided multi-channel support to financial services clients at a global data and analytics company.

• Delivered multi-channel support (phone, email, chat) to financial services clients at a global data and analytics company
• Analyzed client usage patterns and provided data-driven recommendations to help clients get more value from the platform
• Managed cases and workflows in Salesforce, coordinating across product and engineering teams for timely issue resolution

Website & E-Commerce Optimization Specialist at Self-Employed (Freelance) (2020-01 – 2022-12)

Optimized e-commerce platforms and launched paid advertising campaigns.

• Optimized Etsy product listings with SEO-driven descriptions and launched Facebook and Instagram Ads to drive traffic
• Built a Shopify website and improved search rankings using SEMrush, Google Keyword Planner, and Google Search Console
• Created and tested email marketing funnels using Mailchimp and ConvertKit to improve open rates and conversions

BS in Marketing Management at De La Salle University - Manila