Sofia Isabel Gonzalez
Product Development · R&D · Management Training
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About
Founded and launched a startup specializing in fragrance jewelry, generating ₱182,366.00 in revenues over 5 months. Lead market testing series, refining the product to better fit customer demands. Collaborated with co-owners on major decisions that led to a successful launch and thriving business.
Experience
Founder & Chief Product Officer - Donn Jewelry - Quezon City
(2025-01)
- Founded and launched a startup specializing in fragrance jewelry, generating ₱182,366.00 in revenues over 5 months.
- Lead market testing series, refining the product to better fit customer demands.
- Collaborated with co-owners on major decisions that led to a successful launch and thriving business.
- Innovated and developed a diffuser pad formulation that is capable of holding any scent for over a month.
- Spearhead jewellery design process and prototype testing, refining it based on trends, function, and market research.
Associate VP for Community and Livelihood (R&D) - Ateneo Management of Applied Chemistry Association (MACA) - Quezon City
(2024-08 - 2026-05)
- Strategize the organization's projects and goals for the year to produce more impactful projects.
- Made improvements to the R&D Department, leading to more efficient processes.
- Advised project managers in planning MACAlinis (2025) and Tuklas-Yaman (2026) —soap formulation workshop for low-income communities.
- Orchestrated event preparations, flow, and resources for 50+ participants in Mindanao and Quezon City.
- Lead communication with the core team, optimizing the planning and execution processes.
- Formalized strategic partnerships in Mindanao, expanding our services across the country.
- Resolved concerns that occurred during the planning process and (live) during the event, smoothing the project flow.
- Flew to Mindanao to facilitate workshops and guide community participants and volunteers from the USTP College of Medicine, generating ₱75,000.00 in revenues.
Assistant Hair Stylist - Gab Donayre, Hairstylist - Metro Manila
(2024-11)
- Gained experience in working in fashion shoots such as Miu the Label, Fresh Prints, and Kit & Co.
- Adapted to new and fast-paced environments with ease, providing immediate assistance to the main hairstylist.
- Demonstrated resourcefulness by providing further support to the rest of the production team.
- Assisted the main hairstylist effectively and efficiently, ensuring a smooth styling process.
Case Study Lead - Quezon City
(2024-08 - 2024-12)
Production and Operations Management
- Assessed data on the operations of a local electricity and water cooperative to identify key issues and gaps in their operations and provided solutions.
- Developed a finance engine to address major issues and presented solutions to a panel of stakeholders, improving overall operations of the cooperative.
Associate VP for Brand Management - Ateneo Collegiate Society of Advertising - Quezon City
(2022-08 - 2024-05)
- Lead the Brand Management department of the in-house advertising agency.
- Organized and facilitated internal systems, branding and team building workshops.
- Collaborated with clients in editing advertisement videos, introducing me to client priorities.
Education
Bachelor of Science - Management of Applied Chemistry, Minor in German - Ateneo de Manila University (2022-08 - 2026-06)
