Trisha Danielle Caja

Results-driven Marketing and Franchise Development professional with 9+ years of experience building brands, scaling multi-concept portfolios, and executing campaigns at both the local and national level. Proven track record in translating brand vision into integrated marketing strategy across digital and traditional channels.

Sr. Franchise Development & Marketing Manager at Pepa Wings (Sola Foods Corp.) (2020-12 – Present)

• Oversee all aspects of franchise sales and marketing, collaborating with the executive team to align expansion strategies with overall company objectives.
• Lead and manage a dedicated franchise team and marketing team, ensuring projects are delivered on schedule and meet brand standards.
• Manage the full franchise sales pipeline from prospecting and lead qualification through site evaluation, negotiation, and contract finalization — consistently exceeding expansion targets.
• Develop and refine franchise policies, administer budgets, and drive operational consistency across multiple locations through structured SOPs and brand guidelines.
• Conduct site evaluations and feasibility studies to identify and secure optimal franchise locations that maximize brand presence and commercial viability.
• Represent the brand as a brand ambassador at local and international industry events, forging key B2B partnerships with suppliers, mall operators, and commercial developers.
• Spearhead brand development for newly introduced product lines, ensuring cohesion with the overall Pepa Wings identity while capturing new market segments.
• Strategize and implement targeted marketing campaigns across Facebook Ads, Google Ads, and local-store promotions to drive brand awareness, foot traffic, and consumer engagement.

Sr. Franchise Development & Marketing Manager at Pepa Wings (Sola Foods Corp.) (2020-12 – Present)

• Closed 80+ franchise deals over 5 years and expanded the network to 120 locations (including company-owned stores) nationwide.
• Conceptualized and developed 7 distinct sub-brands: Fried Chicken Club, Nugget Bucket, Frita, Sola Foods, Greenbench Coffee, GoChicken, and Calidad Meat — each with independent brand identities.
• Launched and managed paid digital campaigns across Meta and Google Ads, measurably increasing brand visibility and supporting franchise pipeline growth.
• Recognized as Pepa Wings Employee of the Year, 2024.

Marketing Manager at Penscott Corporation (2020-08 – 2020-12)

Directed integrated marketing strategies across a portfolio of 13 brands, covering social media advertising, e-commerce development, and SEO optimization. Collaborated with cross-functional teams to design integrated campaigns that maintained brand consistency and elevated consumer engagement across all channels. Conducted product and market research to refine marketing tactics and identify high-potential revenue streams.

• Successfully launched multi-brand digital ad campaigns that boosted total brand sales and user engagement in key markets.
• Launched two e-commerce brands during the pandemic, expanding the company's digital footprint and driving online revenue despite market challenges.

Marketing Manager at Ono Poke (RFM Corporation) (2018-08 – 2020-08)

Built and refined brand strategy to accelerate awareness and increase overall store profitability across multiple Ono Poke locations. Initiated and evaluated local store marketing (LSM) efforts, developing and guiding store-level marketing plans to maximize ROI. Coordinated with internal R&D to introduce new menu products, managing end-to-end launch strategies, promotional rollouts, and market feedback collection.

Built brand partnerships and co-marketing collaborations with aligned brands to reach untapped target audiences. Maintained brand identity across all touchpoints — in-store and online — by overseeing menus, store layouts, and promotional collateral consistent with Ono Poke's positioning.

• Developed and executed annual marketing strategies in collaboration with senior management that contributed to sustained store revenue growth.
• Continued to support Ono Poke as Marketing Consultant (2020) following the completion of contract, providing strategic guidance on brand development, e-commerce, B2B partnerships, and content strategy.

Marketing Officer at Joey Pepperoni, Bola (RFM Corporation) (2018-01 – 2018-07)

• Developed annual marketing strategies in collaboration with senior management for two RFM restaurant brands.
• Executed promotional campaigns across multiple channels, consistently improving brand engagement and customer traffic at store level.

Account Executive at Basic Ads & Media Solutions (2017-08 – 2017-12)

• Managed client relationships, presented tailored advertising solutions, and secured multiple long-term client partnerships.
• Coordinated multi-channel advertising campaigns, ensuring timely delivery and high client satisfaction.

Social Media Manager at Fairways to Leadership (U.S. Based) (2021)

• Planned and created social media content, managed community engagement, and executed targeted marketing efforts.

Bachelor of Communications in Communications – Saint Louis University, Baguio (2017-07)