Consultant at Change Mandate (2025-10 – Present)
- Identify potential clients and industries for business development opportunities.
- Work with the sales team to develop sales presentations and proposals and carry negotiations through to successful signing of new and upsold existing clients.
Communications Consultant at Various Clients (2025-01 – 2025-09)
- Developed and executed strategic communications programs that strengthened brand reputation and supported organizational objectives.
- Managed media and public relations efforts while building strong relationships with key media partners to influence policy outcomes.
- Produced high-impact content across multiple platforms, including press releases and marketing materials.
Contract Consultant at The Unilab Foundation, Inc. (2023-05 – 2024-12)
- Developed and executed an integrated communications and advocacy strategy to enhance the foundation's reputation as a social innovator.
- Produced institutional materials, including press releases, FAQs, and marketing collaterals, and ensured consistent brand messaging across all platforms.
- Managed social media analytics and digital assets; mentored communications officers on campaign planning.
Media & Communications Manager at International Justice Mission (IJM) Philippines (2015-07 – 2023-03)
- Led the national media strategy to position IJM as a thought leader in combating Online Sexual Exploitation of Children (OSEC).
- Managed a team of foreign interns and fellows, training them on media engagement, strategic communications, and stakeholder management.
- Elevated the Philippine Criminal Justice System as a global model through media engagement and compelling storytelling.
- Managed media advocacy campaigns influencing policy decisions and securing consistent brand visibility.
- Produced press releases, audio-visual presentations, and corporate videos highlighting OSAEC as a focus national issue.
- Achieved saturation awareness by developing meaningful relationships with key, high-impact media partners for broad yet targeted message reach.
Marketing Support Specialist at American International Group (AIG) (2014-03 – 2015-06)
- Developed creative visuals and copy for consumer campaigns; monitored and analyzed campaign performance.
- Updated and maintained product website content to support marketing initiatives.
- Coordinated and conceptualized campaigns for non-life insurance product offerings and launches.
Marketing & Corporate Communications Officer at Medicomm Pacific, Inc. (2012-10 – 2014-02)
- Created creative copy for medical advertising collaterals, including brochures, videos, and email campaigns.
- Documented corporate events and supported staff engagement initiatives.
- Led the design and execution of marketing communication campaigns tailored for medical advertising clients, spanning OTC to prescription drug products.
Corporate Affairs Officer at Phoenix Petroleum Philippines, Inc. (2010-02 – 2010-07)
- Contributed to the company's rebranding and growth strategy to become the top independent oil firm.
- Produced the 2011 Annual Report and launched official social media accounts.
- Actively engaged in strategic communications with stakeholder groups within the energy sector.
Creative Head (Per Project) at True Media PR and Advertising (2009-06 – 2010-10)
- Developed and executed communication campaigns for city governments, including Marikina and Pasig, collaborating with government agencies to create audio-visual presentations.
- Engaged in client calls to understand specific needs and preferences, using computer graphics to enhance the visual appeal and impact of campaigns.
- Managed both external and internal communication functions, fostering and nurturing client relationships.
- Produced the opening historiography videos for the LSM's Limampu sa Manda Alumni Homecoming event, providing historical context.
Television Producer at The Christian Broadcasting Network Asia, Inc. (CBN Asia / The 700 Club) (2006-06 – 2009-06)
- Led a team in interviewing and producing Christian testimonials aired on The 700 Club Asia.
- Covered news stories related to social upliftment and national development for The 700 Club Asia and Operation Blessing, the humanitarian arm of the ministry.
- Edited video content for airing using American broadcasting standards, using Adobe Premiere Pro, After Effects, and Audition.
- Monitored and researched story leads based on broadcast news-gathering principles.
- Produced testimony segments, documentaries, and re-enactments addressing social issues for The 700 Club Asia.
Information Officer III (Writer / Researcher / Producer) at People's Television Network (PTV 4) (2000-06 – 2006-06)
- Led interviews with key influencer groups in developing effective communication campaigns for development communication programs across the country.
- Produced broadcast-quality documentaries, segments, and features aired over PTV 4 and ASEAN regions.
- Translated client technical data into straightforward language for broadcast media.
- Conceptualized broadcast segments to sell commercial and institutional products for a mass audience demographic.
- Developed and researched written content for news, information, public service, sports, and cultural programs geared toward nation-building, using various data-gathering methodologies and field studies.
- Served as head writer for studio and live programs and on-location shoots covering science and technology segments, environmental programs, and internationally funded initiatives for PTV partner agencies, including ASEAN, CIDA, JICA, BSP, and OPS.
