Windel Gonzales

I have hands-on experience in SEO, focusing on improving website performance through on-page and off-page optimization, technical audits, and link building. I’ve worked on increasing organic traffic, improving keyword rankings, and reducing bounce rates by applying data-driven strategies and continuous analysis.

I’ve also been involved in content planning, competitor research, and campaign execution, along with managing social media content and engagement. I’m comfortable using tools like Screaming Frog, Hootsuite, and TweetDeck to track performance and support overall growth.

I enjoy learning by doing, figuring things out along the way, and continuously improving strategies to get better results. I’m always open to learning new tools and approaches to grow and adapt in this field.

Search Engine Optimization Specialist

OAC Services, Inc. - Remote

Jan 2024 - Mar 2026 · 2 yrs 3 mos

SEO On-Page Specialist:

• Improved website structure, content, and technical components to boost search visibility and enhance overall user experience.
• Created and implemented link-building strategies to strengthen domain authority and improve organic search rankings.
• Oversaw local SEO initiatives, including optimizing Google Business Profile, managing local citations, and applying geo-targeted strategies to increase visibility in local search results.
• Performed keyword research, competitor analysis, and SEO audits to support data-driven improvements.
• Worked closely with content, development, and marketing teams to apply SEO best practices and maximize return on investment.

Outreach & Link Building Specialist:

• Planned and executed link-building campaigns to secure high-quality backlinks and improve domain authority.
• Led outreach efforts to bloggers, influencers, and website owners for guest posting and collaboration opportunities.
• Identified and evaluated high-authority websites for potential backlink placements.
• Monitored backlink profiles and removed or disavowed harmful links to maintain strong SEO performance.

Junior SEO Specialist

Rent2Way · Remote

Feb 2023 - Mar 2024 · 1 yr 2 mos

• Performed both on-page and off-page optimization, conducted website audits, and developed SEO campaigns that increased organic traffic while reducing bounce rates.
• Enhanced website rankings for key search terms. Managed content planning and strategy, including competitor research and target audience analysis. Designed and executed digital marketing strategies, ensuring successful campaign performance. Utilized tools such as Google Analytics and Screaming Frog to analyze SEO performance and track web metrics.
• Optimized websites and landing pages, resulting in increased organic traffic within six months. Created and edited content for blogs, websites, and marketing materials.
• Conducted competitor analysis to identify opportunities and improve strategies.
• Monitored website traffic and implemented backlinking strategies using SEMrush, Ahrefs, and Moz.
• Prepared clear and easy-to-understand month-over-month performance reports.
• Handled social media marketing by creating content, including captions, images, and videos to promote products and services across platforms. Scheduled posts using tools like Hootsuite and TweetDeck, and responded to customer inquiries and interactions.
• Developed and implemented new social media strategies and campaigns.
• Tracked data and analyzed the performance of social media campaigns to improve results.

Xavier University - Ateneo de Cagayan

Bachelor of Science - BS, Business Administration and Management, General

Jun 2018 – Apr 2023