Zyrell John Funelas

Results-driven Marketing Professional with proven leadership experience in managing teams, driving sales performance, and executing data-driven marketing strategies. Adept at leading cross-functional initiatives, developing high-impact campaigns, and strengthening brand presence through effective digital marketing, lead generation, and customer engagement. Skilled in social media management, email marketing, cold calling, and sales operations, with a strong commitment to revenue growth, market expansion, and organizational success.

Area Director - AMA Education System

(2025-07)

• Oversee overall operations of assigned campuses to ensure efficient and effective service delivery.
• Implement institutional policies, standards, and procedures across all assigned locations.
• Lead sales and marketing initiatives to meet and exceed performance targets.
• Develop and execute local marketing strategies to drive growth and brand visibility.
• Supervise academic, administrative, and support staff; conduct performance evaluations and support training and development.
• Manage campus facilities to ensure safety, cleanliness, and operational efficiency.
• Oversee maintenance, repairs, and proper utilization of school equipment and resources.
• Prepare and submit periodic operational and financial reports to senior management.
• Implement initiatives to enhance customer experience, satisfaction, and retention.
• Coordinate with local government units and partner institutions for compliance and collaboration.
• Represent assigned campuses in meetings, events, and community engagements.
• Identify operational gaps and recommend data-driven solutions for continuous improvement.
• Foster cross-departmental coordination and a culture of professionalism and accountability.

Sales and Marketing Officer - Institute of Professional Studies - AMA Education System

(2024-11 - 2025-07)

• Served as Sales Lead, responsible for achieving and exceeding monthly and quarterly sales targets.
• Managed sales inquiries, approvals, and concerns from students, agents, and academic partners.
• Assisted clients throughout the sales and onboarding process to ensure a smooth customer journey.
• Conducted sales calls, follow-ups, and email marketing campaigns.
• Monitored and managed social media pages, including messages and comments.
• Organized and supported marketing events for customer retention and acquisition.
• Maintained accurate sales records and reports to support decision-making.

Customer Service Officer - AMA Education System

(2024-08 - 2024-11)

• Managed customer inquiries, concerns, and service requests through an internal ticketing system and multiple communication channels.
• Logged, tracked, and resolved tickets in a timely and accurate manner to ensure high customer satisfaction.
• Maintained professionalism and efficiency while handling high-volume ticket queues.
• Properly escalated complex or unresolved issues to appropriate departments and followed up until resolution.

Sales Social Media Specialist - AMA Education System

(2023-11 - 2024-08)

• Led the Social Media Sales Team, supervising and guiding members to drive engagement and sales.
• Managed AMA's social media accounts (mainly Facebook) to respond to inquiries, comments, and messages.
• Assisted students with enrollment and general inquiries.
• Monitored social media pages across all branches to ensure timely and accurate responses.
• Attended to visitors, parents, and students, addressing questions about services, pricing, and products.
• Executed sales emailing campaigns and calls to prospects.
• Assisted and supported marketing events, including student recruitment and retention initiatives.
• Managed marketing booths and flyering activities.

Marketing Core Leader Intern - Klassic Solutions Inc.

(2023-04 - 2023-07)

• Led digital marketing initiatives for 10 client brands.
• Created weekly content plans, copywriting materials, and marketing collaterals.
• Executed email marketing campaigns and conducted cold calling to prospects.
• Prepared weekly, monthly, and quarterly digital marketing performance reports.
• Supported and led the marketing team in executing digital marketing strategies and campaigns.

Master of Business Administration - AMA University (2026)

Bachelor of Science in Business Administration - Marketing Management - Polytechnic University of the Philippines (2019 - 2023)

Accountancy, Business, and Management - Emilio Aguinaldo College (2017 - 2019)